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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals.

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Corporate Activism Brings Benefits and Pitfalls, Report Finds

PRSay

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. PRSA and PRSSA were among the partners in this year’s report.

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Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. Have you been ghosted lately? Maybe you’ve been there. Still nothing.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. Home sweet home?

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Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. My personal bias is for a small or midsize agency, but it’s really more about the classic agency structure and what it offers for team members. Not necessarily.

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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? PE houses continue to be interested in the sector due to the opportunities the sector presents.

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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Here are four posts from our agency founder, Dorothy Crenshaw, on PR and brand reputation, and how PR can protect and drive the latter. Take a look at Dorothy’s seven tips to crisis-proof your brand.