PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Dates: September 15-17, 2019. Location: Boston, Massachusetts. PRWeek Awards. Date: March 21, 2018.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

SEPTEMBER 24, 2019

After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision.

Agency 63

Agency Software Enterprise Marketing 63

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. GAI has the potential to make even the most realistic-looking email phishing scams look like child’s play.

Enterprise 78

Enterprise Reputation Crisis System 78

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. The stakes feel higher, and the race tougher, than at a more established enterprise. Unrealistic expectations.

Pitching 174

Pitching Enterprise Exercises Agency 174

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation.

Agency 28

Agency LinkedIn B2B B2C 28

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Tesla’s innovative automotive technology and focus on sustainability have redefined how transportation is perceived.

Brand 52

Brand Branding Automotive Retail 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. >>> Can your agency bring big ideas and execute? Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 147

Internal International Tools Software 147

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Intrado was formerly known as West Corporation. In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients.

Software 92

Software Banking Technology Data 92

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I do have a sense of humor. Signal AI Acquires Kelp . TVEyes rolled out a new website.

Publicity 85

Publicity Survey Enterprise Pitching 85

Flack's Revenge

JUNE 28, 2017

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production.

Tools 71

Tools Marketing Enterprise Software 71

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Barokas

NOVEMBER 6, 2017

New cannabis-focused companies are popping up all over, providing everything from actual flower to edibles to even payment technologies that make banking easier for retailers. These changes have created a niche for enterprising PR folks who are willing to dig deep, learn a new industry and start telling some powerful stories.

Industry 68

Industry Retail Enterprise Banking 68

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses. Separate in large organizations. Unbundle PR.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 85

Industry Media Technology Employee 85

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Certainly at a standard to drive corporate decision making – not just comms.” .

Media 88

Media Data Reddit Crisis 88

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. Ever AI offers best-in-class face recognition technology. Offleash will represent Canonical’s cloud and IoT business units in North America.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. These enterprises are integrating paid, earned, shared and owned media into a cohesive effort to build authority and position themselves as experts. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? governance. embezzlement. embezzlement.

How To 121

How To YouTube Pitching LinkedIn 121

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. The good news for comms pros: It will be a blend of both technology and human insight. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 101

Software Analysis Data Tools 101

PR 20/20

SEPTEMBER 14, 2018

As an agency, I believe this power to strategize, collaborate, and bring visionary ideas to life is our core strength. The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. Some of our best clients are inbound marketing champions within an enterprise.

Enterprise 46

Enterprise Agency Creativity Print 46

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. It lives at the intersection of business, technology and communications. On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. There are no do-overs, as we only record once!

Strategy 52

Strategy Interviews Pitching Energy 52

Solo PR Pro

JANUARY 12, 2016

“Last year marked the 20 th anniversary of my company, and I will continue to participate online, speak at industry events, and provide strategic public relations services to enterprise technology clients. I look forward to continuing to serve Solo PR Pro as board member, community participant and its biggest fan!”.

Resources 40

Resources Community Enterprise Banking 40

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PRSay

SEPTEMBER 12, 2016

Aedhmar, you certainly have earned the Distinguished Service Award and, as we both are agency citizens, I am particularly pleased to share the podium with you this evening. Consider that every single second, at the crossroads of human communication and technology, 2.5 Anniversaries. They are exciting times, amazing times.

Leadership 0

Leadership Agency Education Communications 0

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40