5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before.

Video 118

Video Social Media Media YouTube 118

The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. Here’s where The Hoffman Agency comes in (and where I count my lucky stars). The Hoffman Agency is all about the crossroads of storytelling and innovative tech.

Case Study 36

Case Study Storytelling Television Energy 36

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. It’s not something you can just outsource to agencies, which aren’t built for day-to-day editorial work.

Brand 145

Brand Branding Healthcare Enterprise 145

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

PRSay

JULY 22, 2021

With many employees having worked remotely for the past 18 months, they possess (and have embraced) the technology and equipment to do their jobs successfully from home. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. Tech tools make hybrid work easier.

Employee 148

Employee Exercises Study Meeting 148

Shift Communications

AUGUST 2, 2022

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. It’s easier than you think to inadvertently say something with discriminatory undertones. A DEI language check should be a new step in every organization’s content development and review process.

Corporate 88

Corporate Real Estate Communications Marketing 88

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The issues drove headlines more broadly, across business and top-tier technology media. The power of CTV and OTT advertising was also covered as consumer adoption has grown. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity.

Mobile 152

Mobile SEO Web Training 152

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. BIGfish Communications. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. Getting to know my teams despite the technology barriers that the pandemic created was my favorite part of the internship experience. This internship has also provided the opportunity to practice my chemistry using the elements of storytelling.

Exercises 69

Exercises Pitching Storytelling Internal 69

Cision

MARCH 1, 2016

In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. What are some of the biggest PR challenges technology brands face?

Technology 120

Technology Industry Storytelling Strategy 120

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. The post Prop Tech Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Media Coverage.

Publicity 88

Publicity Reputation Technology Industry 88

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Ever heard of Pokemon GO?

Technology 88

Technology Storytelling Consumer Brand 88

The Hoffman Agency

JULY 13, 2022

However, it took diving into an industry I knew little to nothing about to realize that it wasn’t just about the writing for me — it was about storytelling. This is exactly what I love about tech: I’m able to work my storytelling skills by translating intricate ideas into meaningful stories for the average consumer.

Storytelling 36

Storytelling Writing Agency B2B 36

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 49

Consumer Brand Branding Reputation 49

Cision

MAY 10, 2016

Storytelling has changed. Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. How can they overcome it?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

MARCH 22, 2017

With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packaging and overall delivery of what we’re saying, but the actual message is getting lost in translation. Cision (@Cision) March 13, 2017. ” #OnBrandPodcast. —

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Myth: An innovative product will generate its own PR. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

The Hoffman Agency

AUGUST 5, 2022

I realized, however, that before promoting PANKH, we must educate consumers about the beautiful, traditional handcrafted items. This quest for agency experience landed me with The Hoffman Agency. I was particularly fascinated to learn more about the Periodic Table of Storytelling. The power to change brand perception.

Internal 36

Internal International SEO Storytelling 36

Shift Communications

JANUARY 27, 2015

He started PR 20/20, an inbound marketing agency, in 2005. In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. We have to move past storytelling. Technology has changed. Consumers have changed. Who is Paul Roetzer?

Marketing 60

Marketing Healthcare Technology Storytelling 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. But technology isn’t the whole story. 43% of global consumers said they are willing to spend more for a product or service that supports a cause.

Marketing 52

Marketing Storytelling Technology Community 52

Prohibition

DECEMBER 16, 2022

July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking!

Creativity 71

Creativity B2C Enterprise Examples 71

PR in High Definition

JUNE 27, 2017

Over the past three years, virtual reality (VR) has evolved from a lab experiment to a platform for the media and consumers to engage with. And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Or should they wait until the technology has evolved?

Brand 63

Brand Branding Hotels Storytelling 63

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Socialbrite.

Marketing 0

Marketing Mobile Nonprofit Engineering 0