ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. How do they consume their information? What do they care about?

Agency 59

Agency Mobile Consumer Creativity 59

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Konnect Agency

OCTOBER 7, 2021

A good social strategy is made up of many moving parts, and a social media agency will help you build a robust organic and paid strategy that will ensure you are staying top of mind for your customer, building brand awareness, and fostering trust and relationships with your current customer base. Four Reasons to Hire a Social Media Agency.

Social Media 59

Social Media Agency Media Community 59

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

5W PR

JULY 13, 2020

During a period when consumers aren’t spending a lot of money, which usually is during a recession, businesses have to align with their customers’ preferences so that they can avoid losing sales to their competitors. This means in the current climate, the consumers tend to be budget-conscious and fairly thrifty.

Consumer 88

Consumer Advertising Advertising Reputation 88

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

Wadds Inc.

FEBRUARY 22, 2024

Young consumers start their news journeys on social platforms and have less loyalty to publications. These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The work was funded and published by the CIPR Research Fund.

Study 111

Study Social Media Journalism Survey 111

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

5W PR

MAY 13, 2024

The Duopoly Dilemma The dominance of FanDuel and DraftKings, which collectively control around 75% of the market, presents a significant challenge for other operators. The hope is that regulators will collaborate to establish a framework that fosters business growth and consumer protection.

Big Data 78

Big Data Technology Industry Data 78

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Working with an Influencer Marketing Agency can bring a handful of engaged, knowledgeable, and well-respected players into the picture who can generate excitement and build buzz for the campaign, while you work on the logistics, safety, and structure of your event.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Working with an Influencer Marketing Agency can bring a handful of engaged, knowledgeable, and well-respected players into the picture who can generate excitement and build buzz for the campaign, while you work on the logistics, safety, and structure of your event.

Agency 52

Agency Marketing Conference Instagram 52

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

5W PR

JANUARY 3, 2024

Understanding consumer resolutions As individuals embark on New Year’s resolutions related to health, wellness, and lifestyle changes, food and beverage brands need to understand these evolving consumer preferences. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

5W PR

NOVEMBER 20, 2023

This strategy allows brands to connect with consumers in unique ways. It recognizes the shift in consumer behavior towards audio-based platforms and devices, such as smart speakers, podcast apps, and music streaming services. This creates opportunities for brands to reach consumers during their daily routines.

Marketing 78

Marketing Advertising Advertising Consumer 78

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready? Everybody wins!

Agency 84

Agency Enterprise Technology Analytics 84

Konnect Agency

AUGUST 16, 2019

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. our public relations agency encourages the brands we work with to consider participating in them for a number of reasons.

Consumer 40

Consumer Product Launch Retail Agency 40

5W PR

OCTOBER 11, 2023

These dairy-free drinks are free from stevia and provide a healthy option for consumers seeking more protein. This dual approach to immunity support offers a holistic solution for health-conscious consumers. Kekoa Foods, Serenity Kids, and lil’ gourmets also presented organic vegetable-based baby food without added sugar.

Trends 78

Trends Consumer Retail System 78

5W PR

MAY 16, 2024

This presents a unique challenge for traditional banks. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers. The post From Traditional Banking to Fintech: The PR Transition appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Banking 78

Banking Financial Privacy Mobile 78

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. I try to ameliorate that by spending an hour every week with junior staff to pitch alongside them, or at least be present with them to offer prep/pep talk before calls, and then give instant feedback and support.

Agency 146

Agency Pitching Training Meeting 146

5W PR

NOVEMBER 9, 2023

This approach allows for improved customer experiences, as the content and products presented to users are more likely to align with their preferences and needs. This presents a prime opportunity to capture the attention of consumers during the busy holiday shopping season.

Trends 78

Trends Retail Advertising Advertising 78

Landis PR

APRIL 8, 2024

Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports. And for consumers and investors, ESG awards offer good pointers for making informed decisions. The significance of many ESG awards is therefore extremely dubious.

Company 59

Company Report Government Local 59

Prohibition

SEPTEMBER 29, 2023

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience.

Privacy 62

Privacy Comparison B2B Retail 62

5W PR

JUNE 19, 2023

The campaign’s massive success resonated with consumers and helped the brand maintain its position in the market. HelloFresh HelloFresh effectively utilizes influencers on platforms like YouTube and social media to attract more consumers. They have the courage to innovate and differentiate themselves from the competition.

Advertising 88

Advertising Advertising Consumer YouTube 88

Buchanan PR

NOVEMBER 29, 2023

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 79

Social Media YouTube Instagram Trends 79

5W PR

DECEMBER 13, 2021

Companies that have recognized that they have to ensure satisfaction and loyalty from their customers also understand that they’re able to provide a unique value to their consumers. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Communications 88

Communications Consumer Customer Service Case Study 88

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

5W PR

DECEMBER 20, 2021

Back in April, FaZe Clan partnered with Corona Hard Seltzer, which later ended up helping the gaming brand present the organization in person at a Summer Tip-Off gaming event in Las Vegas. The post Influential eSports Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Sports Consumer 88

The Proactive Report

MARCH 27, 2020

Now is the time to be more present and add as much value to your customers and followers as you can. Consumers need to see consistency in brand messaging in times of uncertainty. Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable.

Crisis 225

Crisis How To Small Business Social Media 225

Cision

MAY 19, 2017

It’s common for public relations clients to have a specific idea of exactly what topics they want to cover and which outlet they hope to be featured in, and they are often skeptical when presented with anything outside of that blueprint. Here are four instances when you should consider going off-message: Reach Your Target Audience.

SEO 221

SEO Consumer Financial Brand 221

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. By standing out and presenting a strong brand identity, brands can capture the attention of their target audiences. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Konnect Agency

APRIL 20, 2023

Brands and marketers should be paying attention to deinfluencing because it represents a shift in consumer preferences. Today’s consumers are becoming more discerning— they want to see real experiences, genuine recommendations, and transparent disclosures. Why should we pay attention to the deinfluencing trend? Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

The Resolution Blog

JUNE 18, 2018

AnswerThePublic presents questions being asked on Google around specific topics. Tool super-user Sophie Coley has used AnswerThePublic insights to help create award-winning campaigns for the last five years at search agency Propellernet. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area.

eBook 120

eBook Google SEO Data 120