Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. There’s no erasing those negative comments from old employees with an axe to grind and nothing better to do with their time.

Digital PR 246

Digital PR Reputation Employee Energy 246

Shift Communications

AUGUST 18, 2015

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). One year later, I was still at SHIFT – but in the process of transitioning to the B2B group. Career-ending move?

Groups 60

Groups B2B Employee Policies 60

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. Defensive strategies don’t pay.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Do you have employee resource groups or other affinity organizations for diverse staff?

Employee 201

Employee Community Leadership Enterprise 201

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. This can help attract top talent from underrepresented groups.

Internal 88

Internal International Transportation Employee 88

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients. If so, the agency route might be the best for you. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Brands can also work on private online forums or social media groups where customers connect, share tips, and feel like part of something special.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. PR ensures effective communication with these groups to foster positive relationships. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. adult population does as well. Those are the highest numbers that Gallup has ever reported for our community.

Policies 165

Policies Community Corporate Enterprise 165

5W PR

JUNE 5, 2023

Sustainability has become a key issue for consumers and businesses alike in recent years. Meeting Consumer Expectations Consumers are becoming increasingly environmentally conscious. This strategy will also allow brands to start building stronger relationships with the consumers.

Brand 88

Brand Branding Reputation Consumer 88

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready? Everybody wins!

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group.

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. Finn Partners. FinnPartners. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. So I’m really excited to work with all my Grayling colleagues across the network to drive client-focused programs and attract new clients to our agency.

Employee 174

Employee Reputation Internal International 174

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Organisations reported a significant increase in employee engagement during the crisis as virtual connections replaced physical.

Report 144

Report Communications Government Crisis 144

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. This month, the environmental advocacy group Mighty Earth released a report titled “Cargill: The Worst Company in the World.”. 50 Shades of Woke.

Corporate 198

Corporate Brand Branding Agriculture 198

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Closed groups. Closed groups.

Social Media 156

Social Media Trends Media Instagram 156

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Illustration credit: alphaspirit ]

Survey 87

Survey Measurement Employee Retail 87

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. When I was at McDonald’s, a big focus when I was on the agency side was talking about our food, nutrition, sustainability, and sourcing.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). 1) You spent a long time in an agency before going in-house. What’s that transition been like for you? The tactical toolbox is similar as well.

Employee 89

Employee Internal International Training 89

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

SEPTEMBER 7, 2021

Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams. The post Startups and Positive PR Coverage appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Identifying Media Outlets.

Pitching 88

Pitching Infographics Social Media Employee 88

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. The PR professional was subsequently fired by the agency, and the retailer fired the agency.

Ethics 142

Ethics Retail Instagram Twitter 142

Cision

APRIL 14, 2016

Max Borges built the Max Borges Agency from the ground up with no college education or previous PR experience, relying instead on his keen eye for industry demand, knack for organization building and passionate drive. The Max Borges Agency has been named one of the Fastest Growing Private Companies by Inc. seven years in a row.

Agency 120

Agency Consumer Education Strategy 120

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients.

Meeting 91

Meeting Retail Groups Hotels 91

Shift Communications

FEBRUARY 10, 2022

It, however, is no longer mentioned within groups I’m a part of. A couple of years after SL started really gaining traction, I joined The Multiverse Network, a company founded by what can still be described as the smartest guys in the room who built a platform that empowered anyone — companies, universities, fringe groups, fan clubs, etc. —

Marketing 78

Marketing Social Media Meeting Groups 78

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. There are exceptions but they are limited.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Hire only the best employees – Okay, I know this is an obvious statement, but let me explain.

Training 40

Training Employee Customer Service Crisis 40