ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yet as a PR observer, I’m not too concerned about Smith’s future. Yes, social media pushback can be constructive, yet it often spins out of control. Be thoughtful about sensitive issues. Social media marketing has matured dramatically over the last 15 years. As apologies go, it’s late, but not bad.

Construction 385

Construction Crisis Reputation Social Media 385

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 149

Survey Software B2B Pitching 149

The Hoyt Organization

MAY 20, 2024

Read on to learn more about the role of public relations for doctors. Why Public Relations Is So Crucial For Doctors As a medical professional, you constantly work with the public. And anyone who works with the public needs good public relations advice. This is exactly what public relations is all about.

Healthcare 52

Healthcare Publicity Reputation Nonprofit 52

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). The first press release was sent in 1906 by Ivy Lee on behalf of the Pennsylvania Railroad.

Engineering 98

Engineering Television Travel Financial 98

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. When building relationships with the media, it’s important to be transparent, responsive, and informative.

Company 52

Company Real Estate Strategy Publicity 52

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

5W PR

JULY 15, 2023

Communicate openly and honestly about the brand, products, and business practices. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 81

YouTube Marketing Local Chemicals 81

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. Linking to case studies from press releases is another good way to repurpose these.

Case Study 126

Case Study Study Company B2B 126

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Digital PR is not link-building for SEO. You don’t need a PR expert.

Digital PR 83

Digital PR SEO Engineering eBook 83

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic. Since 2007 this blog has been dedicated to educating about PR.

Agency 159

Agency Strategy Crisis Management Pitching 159

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. They’re part of the community.

Small Business 168

Small Business SMB Local Viral 168

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. They’re also looking for brands that set themselves apart through exceptional marketing and public relations efforts. The Press Room section of their website is particularly impressive.

Brand 88

Brand Branding Instagram Creativity 88

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).

Survey 96

Survey Industry Leadership Study 96

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 169

Technology Publicity Software Pitching 169

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good.

Pitching 0

Pitching Energy Media Relations Social Media 0

PRSay

MAY 3, 2019

While publicists need journalists for third-party validation and exposure in editorial form — which can show clients as credible thought leaders while increasing brand awareness and trust — journalists need PR agencies and comms teams to provide ideas that will resonate with their audience in relevant and meaningful stories. Move forward.

Publicity 146

Publicity Newspapers Journalism Energy 146

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. Does it speak to something you’re passionate about? The list goes on.

Brand 59

Brand Branding How To Consumer 59

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing. Check out our services.

Financial 89

Financial Video Survey Google 89

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. I’ve kept notes about all of the things that make it harder than they need to be. media@team.com ).

Company 100

Company Survey Pitching Report 100

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted agency and corporate PR news.

Blogging 78

Blogging Agency Community Local 78

Cision

APRIL 14, 2017

While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive. How did you get your start in PR/Communications? I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina.

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. What’s the biggest lesson about marketing and communication you’ve learned throughout your career? I can’t wait to see where we are a year from now.

Employee 174

Employee Reputation Internal International 174

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. They spoke about their first job and their career. Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

AUGUST 23, 2022

“The prevailing cynicism of traditional media is typically met with the old memories of our executives.”. They have been burned by reporters in the past and will avoid sending news to certain reporters/outlets because of past negative press.”. About the JOTW Strategic Comms Survey. It’s adding to the list of responsibilities.

Survey 141

Survey Media Report Journalism 141

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. The teaching is as much about mental health and life skills as it is about the game. Tailored pitches have always been the key to success in media relations.

Privacy 60

Privacy SEO Pitching Instagram 60

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 88

Industry Media Technology Employee 88

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. ResponseSource also offers press release distribution and a media database. Give our services a try.

Pitching 89

Pitching Report Software Survey 89