Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This bodes well for PR professionals who focus in employee and community relations. Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. The post 6 Trends That Will Affect PR In 2022 appeared first on Crenshaw Communications.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Planning and Logistics Just Got Creative.

Agency 52

Agency Creativity Examples Conference 52

5W PR

JANUARY 26, 2024

Influencer relationships involve ongoing engagement, effective communication, and shared values, creating a symbiotic alliance that resonates with the influencer’s audience. Access to target audiences Influencers have established communities of engaged followers that align with specific demographics or interests.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Sword and the Script

OCTOBER 3, 2023

PR tech mentions Video makers. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Meltwater gamifies customer community.

Analysis 147

Analysis Tools Software SMB 147

Prohibition

AUGUST 2, 2023

Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. These features make it easier to see the most popular videos and also introduce new editing capabilities to simplify and speed up content creation.

Instagram 62

Instagram Twitter Social Media B2C 62

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Although they may have fewer followers, these influencers offer deep expertise and significant sway within their communities. This fosters interaction and excitement around the brand. Book a demo today.

Social Media 64

Social Media Video Viral Brand 64

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. It’s essential to be community-minded. The B2B landscape is changing, especially for technology brands.

B2B 276

B2B Social Media Brand Branding 276

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Wadds Inc.

OCTOBER 9, 2022

In practice that means operating the business to support our family, working with people that inspire us where we can make a difference and investing in projects in our communities aligned to our values. She’s run her own agency for more than a decade and built the brand and proposition for Wadds Inc. clients on this journey.

Creativity 98

Creativity Policies Mobile Storytelling 98

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. She is also actively involved in her community. RunSignUp. . Custom Ink.

Company 156

Company Nonprofit Apparel Local 156

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. A PR agency in Minneapolis that I know polled its teams and was surprised to learn how many employees preferred working remotely most days, including post-COVID. Avoid constant changes.

Employee 190

Employee Policies Agency Study 190

5W PR

JULY 18, 2023

Use visually captivating imagery and videos across the brand’s website and social media platforms. Experiment with creative and engaging content formats. Things like recipe videos, product tutorials, or user-generated content campaigns. Use automation to deliver targeted messages based on customer behavior and preferences.

Brand 78

Brand Branding Engineering Analytics 78

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Helps build a community around common topics or interests . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

JULY 16, 2020

Style, creativity, and practicality are all essential components that consumers are looking for. Instagram is a huge platform for all home and housewares companies, and HomeGoods’s Instagram feed is a great example of how a home furnishing store can represent themselves as fun, accessible, and creative. Beautifully.” KitchenAid.

Brand 88

Brand Branding Instagram Creativity 88

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents.

Publicity 111

Publicity Survey Measurement Community 111

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

Storytelling 130

Storytelling Airlines Film Energy 130

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

5W PR

SEPTEMBER 27, 2023

The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine. The goal is to foster a sense of community and authenticity. User-generated content (UGC) Influencers are encouraged to share user-generated content.

Brand 78

Brand Branding How To Analytics 78

Contently - Strategy

MARCH 11, 2020

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Check out this video case study on bag manufacturer Herschel Supply Co.

Case Study 140

Case Study Study Video Writing 140

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 180

How To Employee Survey Exercises 180

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is no technology solution for comforting someone in tears on a video call. More importantly, we’ve been working on the launch of our community of interest company and setting up another new business. This is mine.

Energy 177

Energy Survey Exercises Creativity 177

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This is the time to get creative and produce a wide range of online content. So we shared our gratitude via video. .

Healthcare 89

Healthcare Radio Sports Video 89

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Stephen Waddington

JANUARY 11, 2021

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. How has Unwritten managed the creative process during lockdown?

Marketing 78

Marketing Training Pinterest Creativity 78

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. What does it say?

Mobile 152

Mobile SEO Web Training 152

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Konnect Agency

JUNE 8, 2023

Enabling users to share fleeting snapshots, engaging videos, and other captivating content in real time, Stories have swiftly gained popularity due to their ephemeral and dynamic nature. These captivating short-form videos are specifically designed to keep users engaged and immersed within the app.

Instagram 52

Instagram Guidelines Social Media Video 52