Prohibition

AUGUST 2, 2023

Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video. This is great news for social media managers everywhere!

Instagram 62

Instagram Twitter Social Media B2C 62

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

Analysis 144

Analysis Tools Software SMB 144

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Engagement Participate in relevant online communities, forums, and industry-specific platforms where the brand’s target audience gathers.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. They can also build up more credibility within the fashion community. There, they can showcase the latest collections and show behind-the-scenes glimpses.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv

Pitching 102

Pitching Instagram Agency YouTube 102

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. OK, then ensure you are acting as a resource for your people, your customers and your community. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

ImPRessions - Crenshaw Communications

MAY 11, 2022

Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences.

Instagram 62

Instagram LinkedIn Social Media Media 62

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Barbara Rozgonyi on Facebook.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles. I’d love to hear your thoughts.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.

Crisis Management 88

Crisis Management Print Ethics Local 88

Prohibition

JUNE 8, 2023

On TikTok, short and fast-paced videos tend to perform better and resonate with a typically younger audience, while Instagram and Facebook allow for longer-form videos as well as ‘live’ content. Looking for a video production agency to enhance your video content? Additionally, consider the length of your videos.

Video 62

Video Social Media Instagram Media 62

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152

Prohibition

JUNE 17, 2021

Facebook to introduce new audio tools similar to Clubhouse. Facebook is delving deeper into the development of audio and unsurprisingly, new tools which are coming to the platform will be audio focussed. Announced previously, Facebook is looking to mimic Clubhouse with its own audio room system within the platform.

Social Media 62

Social Media Reddit Trends Pinterest 62

Prohibition

MAY 22, 2023

The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing. The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts.

Instagram 62

Instagram Social Media Tools Media 62

Karen Freberg

DECEMBER 4, 2017

One of these new trends is the new Facebook Creator App. Formerly of Facebook Mention fame for celebrities, athletes, and high profile figures, this app allowed these individuals to create, share, and analyze specific elements of their FB page with new tools and features. The purpose? Create a range of content to sponsor and showcase.

Education 42

Education Facebook Video Social Media 42

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. It is almost a sport on Facebook, Instagram and Twitter. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Internal International Social Media 78

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 182

How To Employee Survey Exercises 182

5W PR

APRIL 1, 2019

Community is a Great Engagement Booster. Many brands are looking to privatize communications now in favor of limiting interactions solely to public pages. For example, the popular podcast, My Favorite Murder, has its own dedicated Facebook groups for fans to interact with each other and the podcast hosts.

Social Media 68

Social Media Media Community Groups 68

Cision

FEBRUARY 24, 2016

I was lucky enough to start out with a forerunner to Speyside – a fiercely ambitious independent agency with a clear vision to expand internationally out of London. Successful brands, in my view, are those that can build and sustain a sense of community among their followers that enhances the overall brand experience.

Corporate 120

Corporate Sports Agency Reputation 120

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. The one website I always check is…Facebook. How did you get your start in PR?

Hotels 120

Hotels Agency Radio Measurement 120

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Social media advertising sites such as Facebook and Twitter have conducted extensive research into representation when it comes to social ads – and the results are somewhat shocking.

Advertising 62

Advertising Advertising Social Media Media 62

5W PR

APRIL 22, 2019

For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. Let’s break down ways to optimize consumer communications for both marketing approaches. Let’s say there is a business that offers marketing automation and agency work to small businesses.

Consumer 60

Consumer B2C Brand Branding 60

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Contently - Strategy

MARCH 11, 2020

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. At Ogilvy, I was a member of the four-person case study writing committee.

Case Study 140

Case Study Study Video Writing 140

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71