Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Communications Conversations

FEBRUARY 11, 2022

Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. And this seems to be a big ad agency issue.

Case Study 78

Case Study Study Agency Creativity 78

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency. How your paid social agency will pick the perfect platforms.

Agency 52

Agency Instagram Facebook Advertising 52

Prohibition

OCTOBER 5, 2023

Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market.

Instagram 62

Instagram Social Media Facebook Media 62

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Grow Our Creative Capabilities As An Agency. Grow and Develop as a Team.

Video 283

Video Facebook Social Media Creativity 283

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Whether it’s the “old standbys” like Facebook and Instagram, or relative newcomers like TikTok, social channels will play a huge role for sales and marketing professionals in 2022. It will revive contextual advertising and give rise to new data targeting tools.

Trends 385

Trends Employee Viral Advertising 385

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Building a Long Lead PR Plan To Optimize Timing. Schedule Time to Connect.

Agency 52

Agency Print Pitching Product Launch 52

Konnect Agency

DECEMBER 8, 2021

Keep reading to find out how you can have your cake and eat it too – increase revenue and save time when you work with a social media agency. Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency. Your social media agency can help you develop conversion ads.

Social Media 59

Social Media Agency Media Pinterest 59

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

OCTOBER 24, 2019

In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages. These enhancements and additional features are designed to help streamline business operations on Facebook as traffic ramps up for the holiday season.

Facebook 60

Facebook Tools Advertising Advertising 60

5W PR

APRIL 10, 2023

5W is committed to helping businesses thrive and is happy to report its new status as a badged Meta Business Partner, an essential tool that helps the agency take clients to the next level. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

Engineering 88

Engineering Advertising Advertising Agency 88

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Is Facebook still a good place to invest in social media marketing? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Prohibition

AUGUST 2, 2023

Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video. This is great news for social media managers everywhere!

Instagram 62

Instagram Twitter Social Media B2C 62

5W PR

JANUARY 22, 2024

Platforms like Facebook, Instagram, and LinkedIn offer sophisticated targeting option͏s, al͏lowing advertisers to reach their ideal audience with precision. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content.

Advertising 78

Advertising Advertising Exercises Measurement 78

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

5W PR

MAY 2, 2023

Facebook Facebook offers various tools for companies to promote their products or services, such as sponsored posts, ads, and groups. These tools can target specific demographics using Facebook’s capabilities. With its large user base, Facebook is an important platform for companies to advertise on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Sword and the Script

SEPTEMBER 19, 2022

They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. In-house vs. agency. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. TikTok and WPP announced global agency partnership. The launch of LinkedIn Marketing Labs.

Social Media 118

Social Media Trends Media YouTube 118

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags.

Social Media 344

Social Media Media B2B Leadership 344

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. Image expansion tool – this will use Meta’s Advantage+ creatives that help size your creative for the best performance.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. A platform like Facebook, for example, may not be a fit for a business audience, but that can only be determined through demographic data. The B2B landscape is changing, especially for technology brands. Finding the right platforms.

B2B 276

B2B Social Media Brand Branding 276

5W PR

APRIL 7, 2023

Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram. Beyond recipe tutorials, food bloggers should make other types of video content such as cooking tips and ingredient spotlights while giving a behind-the-scenes look at their creative process.

Film 88

Film Video YouTube Instagram 88

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv

Pitching 102

Pitching Instagram Agency YouTube 102

5W PR

APRIL 4, 2023

Using Creative Labeling In addition to eye-catching packaging, companies can make their products stand out on grocery shelves by using creative labeling. By using platforms like Instagram, Facebook, and Twitter, brands can share images and videos of their products and engage with potential customers.

Creativity 88

Creativity Social Media Examples Brand 88

ImPRessions - Crenshaw Communications

APRIL 20, 2020

To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Prohibition

APRIL 7, 2020

On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. Here’s a quick guide to sharing traditional video posts on the channels: On Facebook a video can be uploaded to a page that is up to 240 minutes long. Instagram Live.

Video 149

Video Social Media Instagram Facebook 149

ImPRessions - Crenshaw Communications

MAY 11, 2022

Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156