Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands.

Social Media 52

Social Media Agency Media Mobile 52

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This bodes well for PR professionals who focus in employee and community relations. Whether it’s the “old standbys” like Facebook and Instagram, or relative newcomers like TikTok, social channels will play a huge role for sales and marketing professionals in 2022. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Is Facebook still a good place to invest in social media marketing? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Communications Conversations

FEBRUARY 11, 2022

Unrivaled community, crew and coffee. ?? Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. And this seems to be a big ad agency issue. Bottom line: Creative agencies need to get over themselves and focus A LOT more on the digital/social executions for campaigns.

Case Study 78

Case Study Study Agency Creativity 78

Communications Conversations

MAY 26, 2022

Think about how much work it takes for a company or agency to produce one Instagram post. If you’re an agency billing a blended rate of $200 an hour that’s $1,400 per Insta post! Meanwhile, how much time do we spend on listening and community-building? Think about community management. Sometimes 5-7 hours.

Social Media 143

Social Media Marketing Media Community 143

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A good monitoring tool can be your community managing BFF. Monitoring Tools.

Community 60

Community Tools Measurement Crisis 60

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. Europe is more satisfied with PR agencies than the U.S.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. It’s essential to be community-minded. The B2B landscape is changing, especially for technology brands.

B2B 276

B2B Social Media Brand Branding 276

Prohibition

AUGUST 2, 2023

Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video. This is great news for social media managers everywhere!

Instagram 62

Instagram Twitter Social Media B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. What are some of your must have PR tools for coverage?

Tools 232

Tools Radio Trends Pitching 232

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. One primary goal is to help marketing agencies.

Interviews 123

Interviews Facebook Software Social Media 123

Shift Communications

JULY 13, 2015

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed. Christopher S.

Facebook 60

Facebook Consumer Advertising Advertising 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

SEPTEMBER 28, 2015

On Friday, September 24, Facebook rebooted its Notes feature. Should you immediately leap to Facebook Notes? Still no luck even being indexed, also 72 hours later: Even after Tweeting it: The conclusion thus far is inescapable: if your goal is improved inbound links and SEO, Facebook’s new Notes reboot won’t help one bit.

SEO 60

SEO Facebook Employee Web 60

Communications Conversations

MAY 15, 2015

Kind of seems like Facebook wants to be the mega spaceship. This week’s news – Facebook announced early Wednesday that they will now be serving articles from 9 selected publishers direct to newsfeeds – no need to wait 8 whole seconds for the article to load on another website! Facebook has a robot service for it!

Hotels 60

Hotels Facebook Web Journalism 60

Shift Communications

JULY 13, 2015

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed.

Facebook 60

Facebook Mobile Consumer Advertising 60

Stephen Waddington

JULY 3, 2022

Quoting Edward Bernays and Arthur Page, Oltarzhevskyi said that communication had the potential to find reach solution to the Russian war in Ukraine. Human stories are the primary means of countering information warfare according to Oltarzhevskyi however he called on professional communicators to apply their agency with care. “We

Communications 129

Communications Software Internal International 129

PRSay

SEPTEMBER 30, 2016

Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m. They helped tell the stories of the victims, the heroes and the impact on the community as a whole. The City Beautiful.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m. They helped tell the stories of the victims, the heroes and the impact on the community as a whole. The City Beautiful.

Community 60

Community Local Government Television 60

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing YouTube Advertising Advertising 88

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

5W PR

APRIL 21, 2023

This fosters community and boosts user participation. Examples of User-Generated Content Social media platforms, such as Instagram , Twitter, and Facebook, are common channels for user-generated content. This fosters a sense of community and encourages more user participation in the brand’s marketing efforts.

Consumer 88

Consumer Video Social Media Community 88

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

Analysis 142

Analysis Tools Software SMB 142

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Is Facebook still a good place to invest in social media marketing?

How To 159

How To Facebook Social Media Advertising 159

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. One primary goal is to help marketing agencies.

Facebook 69

Facebook Software Agency Community 69

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. Follow and connect with MVPD on social: Facebook. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Brand Branding 176

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Organic social is the best way to begin to establish a connection with relevant audiences, but it has other benefits.

Social Media 344

Social Media Media B2B Leadership 344

PRSay

OCTOBER 17, 2022

Don’t pay attention to some meme you see on Facebook or Twitter. We are the government agency that will provide correct info. So, when you go to our Twitter and Facebook accounts, as well as our Instagram page, we’ve got the blue checkmarks there that show we are the verified and trusted source. Come to us first.

Communications 172

Communications Video Social Media Facebook 172

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv

Pitching 102

Pitching Instagram Agency YouTube 102

5W PR

APRIL 5, 2023

Brands aimed at younger demographics may find Instagram and TikTok more impactful, while Facebook or LinkedIn may not be as effective. Engage with the audience Indie beauty brands must also engage and build a community around the brand. Selecting the most suitable social media platforms for the intended audience is crucial.

Brand 78

Brand Branding Retail Instagram 78

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director. It’s a community for anyone that’s keen to learn practical communication skills to get ahead in their job. There will be homework.

Communications 95

Communications Community Blogging Agency 95

5W PR

JULY 18, 2023

Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Engagement Participate in relevant online communities, forums, and industry-specific platforms where the brand’s target audience gathers. Craft compelling ad copy and use eye-catching visuals to grab attention.

Brand 78

Brand Branding Engineering Analytics 78

Communications Conversations

DECEMBER 2, 2021

Just look at your Facebook feed–how many ads are in it? Instead, I think we’ll see a recalibration where brands go back to basics and begin again to use social media for what it’s best at: Building community. ” Or, “Do we have budget to hire the agency/consultant to do that?”

Strategy 106

Strategy B2C B2B Resources 106