5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. It’s important to create thorough, professionally designed press releases that conform to the industry format. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

AUGUST 31, 2017

With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. The show concluded with TRADE INDIE on Aug. Sheet Masks.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. This year’s show also reflects the rise of plant-based foods and the industry’s commitment to sustainability through food recovery initiatives.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. While it may sound complicated, it’s very simple: They connect brands with audiences. However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience.

Technology 100

Technology Publicity Pitching Trade Shows 100

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now. What’s a B2B marketer to do?

B2B 71

B2B Interviews Crisis Trade Shows 71

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. What is Thought Leadership and How Can a PR Agency Help. Positioning Your Spokesperson as an Industry Expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Participating in a Trade Show.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. Photo by Foto Sushi on Unsplash.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. There are both free and paid press release service that will distribute your press release to various news agencies. For example, always include details such as dates, locations and contact information. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. The State of the Industry. We can expect the continued blurring of public relations and marketing roles, as each works to tell the story of the clients and brands they serve.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. The term “byline” is the part that shows the readers of an article who is the writer behind it. Publishing the Byline.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

5W PR

SEPTEMBER 13, 2018

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year.

Trends 94

Trends Trade Shows Community Instagram 94

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Think outside your industry.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. Currently, Clubhouse users are primarily industry leaders, entrepreneurs, celebrities and marketers.

Marketing 52

Marketing Instagram Facebook Consumer 52

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. Well worthwhile, but arduous to say the least!

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

NOVEMBER 6, 2018

Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. execute them?

B2B 65

B2B Creativity Film Trade Shows 65

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. It also helps to track important industry verticals and follow the most relevant journalists on Twitter.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. Despite all the current change and disruption in the automotive industry, there are still a few things that have not changed. Do the new automaker players that are moving into the market know you?

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

The Hoffman Agency

MAY 23, 2018

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Conference Industry Internal 28

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. Lead Sources Vary by Business and Industry. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Which Departments Wield the Most Influence Over Purchase Decisions in Your B2B Industry from LinkedIn.

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. Blog about it.

B2B 64

B2B Report Marketing Survey 64

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. A ‘single brand’ virtual event will struggle to replicate that value. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms.

Agency 120

Agency Trade Shows Comparison Meeting 120

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.

Trends 78

Trends Trade Shows Banking Retail 78

PR Fuel

JUNE 16, 2021

A press release can help you boost brand awareness, build a buzz, and establish your credibility. Think about current events that are occurring in your industry, too. If there’s a lot going on within your industry, journalists might not consider your piece newsworthy at the moment. You need to time it right.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. Needless to say, all of them used some form of communications effort.

Trends 52

Trends Trade Shows Agency Communications 52

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. At CES 2020, more than a dozen automakers from around the world showed their innovative products. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

JANUARY 9, 2018

There are a lot of other sites worth sharing to as well, but it’s up to you to figure out which sites work for your brand. For example, you can target readers of a trade publication, an association in your industry, or even fans of competitors by checking the right boxes at set up. Fitting is the operative word.

Media 98

Media B2B Groups Conference 98