Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Just one or two clients?

Automotive 79

Automotive Agency Mobile Trade Shows 79

5W PR

AUGUST 31, 2017

With the male grooming industry worth close to $50bn last year, men’s grooming brands are certainly on the rise. An astounding 85% of brands at this year’s IBE NY 2017 were women-owned, further proving that strong women are on the forefront of innovation in the beauty industry. Male Grooming. Female Empowerment.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. Protective Personal Care: The beauty and personal care industry are evolving to offer protective solutions to wearers. They may be small, but they’re mighty.

Trends 78

Trends Trade Shows Travel Mobile 78

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

Sword and the Script

SEPTEMBER 4, 2018

In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show.

Industry 72

Industry Marketing Trade Shows Leadership 72

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. This year’s show also reflects the rise of plant-based foods and the industry’s commitment to sustainability through food recovery initiatives.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 99

Media Nonprofit Pitching Analytics 99

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. There are both free and paid press release services that will distribute your press release to various news agencies. For example, always include details such as dates, locations, and contact information.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. Photo by Foto Sushi on Unsplash. But when should the CEO of a major company serve as its public spokesperson? To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? In contrast, 63% of buyers said that insights into industry trends were helpful.

B2B 71

B2B Interviews Crisis Trade Shows 71

Flack's Revenge

JUNE 13, 2022

Now I was in NYC at an audio trade show and basking in all the gear. From there I moved on to roles with GE, IBM, several startups, to where I am today – at Fusion PR, a tech PR agency that I helped grow from its earliest days. The common thread throughout has been working in the tech industry.

Engineering 156

Engineering Trade Shows Local Interviews 156

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. What is Thought Leadership and How Can a PR Agency Help. Positioning Your Spokesperson as an Industry Expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. There are both free and paid press release service that will distribute your press release to various news agencies. For example, always include details such as dates, locations and contact information.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

SEPTEMBER 27, 2017

You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. The post 5 Ways PR Can Maximize Your Next Marketing Move appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. The State of the Industry. Lourdes Diaz adds, “Another thing to keep in mind is how the marketing industry is changing. It All Starts with a Plan.

Crisis Communications 128

Crisis Communications Trade Shows Crisis Customer Service 128

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Think outside your industry.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. Well worthwhile, but arduous to say the least!

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

NOVEMBER 6, 2018

Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. execute them?

B2B 64

B2B Creativity Film Trade Shows 64

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. From there I moved on to roles with GE, IBM, several startups, to where I am today – at Fusion PR, a tech PR agency that I helped grow from its earliest days. The common thread throughout has been working in the tech industry.

Engineering 149

Engineering Trade Shows Local Interviews 149

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. Despite all the current change and disruption in the automotive industry, there are still a few things that have not changed. 6) We don’t need PR, because we’re using social media to reach our customers.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

SEPTEMBER 13, 2018

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year.

Trends 94

Trends Trade Shows Community Instagram 94

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. In most cases there’s sufficient lead time to schedule each element carefully.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. It also helps to track important industry verticals and follow the most relevant journalists on Twitter.

Airlines 120

Airlines Exercises Fashion Print 120

Konnect Agency

FEBRUARY 1, 2021

Currently, Clubhouse users are primarily industry leaders, entrepreneurs, celebrities and marketers. The app has allowed for people across all industries to come together, share knowledge and network with one another. The post Platforms That Marketers Should Keep An Eye Out For In 2021 appeared first on Konnect Agency.

Marketing 52

Marketing Instagram Facebook Consumer 52

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

The Hoffman Agency

MAY 23, 2018

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Conference Industry Internal 28

Shift Communications

SEPTEMBER 30, 2015

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). The post The Two Sides of Events (and how to rock them both) appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Any other event do’s/don’ts you recommend?

How To 60

How To Trade Shows YouTube Conference 60

Sword and the Script

MAY 14, 2016

Lead Sources Vary by Business and Industry. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Across all industries the departments that influence buying decisions in B2B are 1) IT 2) finance and 3) business development. The slides are embedded nearby. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60