Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity.

Brand 196

Brand Branding Reddit B2B 196

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 103

Survey Report Media B2B 103

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. This is not the case with posts where someone has been given a demo of a product.

Blogging 73

Blogging Twitter Facebook Measurement 73

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. The modern non-stop news cycle requires content that is both timely and relevant to make an impact. A public relations campaign is a mammoth task that is impossible to get perfectly right.

Healthcare 40

Healthcare Insurance Insurance How To 40

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. New York and Miami. for less than 10 years.

Insurance 74

Insurance Insurance Interviews Marketing 74

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. Much to their credit, Disqus has also seized the opportunity to invest in its product.

Tools 60

Tools Pinterest Marketing Media 60

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. It comes down to product launches. Chris: We have to be aware of everything, quite frankly. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Shift Communications

MAY 25, 2017

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared. Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. Consider how these two categories of machine learning will impact public relations.

Publicity 130

Publicity Instagram Customer Service Software 130

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. The New York Times. Gaining referral traffic for your site.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. My new deep work routine.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.”

YouTube 54

YouTube Video Web SEO 54

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. Let me open the door to a new world for you? And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

MARCH 14, 2016

This is part one of our two-part 'Your Brands Can Save the World' blog post series. So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. “To

Brand 48

Brand Branding Advertising Advertising 48

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

JUNE 5, 2024

Building links to a product, service, or “money” page can be challenging. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. In a Casper post I worked on, we chose a keyword—couples sleeping positions—and built a blog post around it.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. This is happening in almost every business and consumer category. Instead of listening like a good friend they shout about their latest products or services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. The UML is a weekly roundup of just three articles or blog posts that I’ve vetted, analyzed, added commentary and recommend for further reading. Those five categories are: Consumption metrics.

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52