ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Down-to-earth?

Brand 196

Brand Branding Reddit B2B 196

5W PR

DECEMBER 19, 2018

I’ve always had a passion for writing, executing events and being creative. I started my full-time career at a boutique agency in New Jersey. There, I had the opportunity to work on a variety of clients across several different industries which lead me to discover my excitement for the CPG and food/beverage category.

Newspapers 68

Newspapers Survey Interviews Agency 68

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Agency executives.

Conference 59

Conference Marketing Analytics Case Study 59

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Agency executives.

Conference 40

Conference Marketing Analytics Case Study 40

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Blog traffic. Event attendance. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ). PR Measurement is Not One Size Fits All. Influencer chatter.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Shift Communications

MARCH 4, 2016

We all stay up-to-date on our social media streams and subscribe to our favorite newsletters and blogs, but it’s a big world out there. Enter the Texture app, where you gain full access to magazines across business, entertainment, food, sports, and many more categories. What’s a dedicated PR professional to do? Meghan Burek.

Media 60

Media Google Sports Print 60

Shift Communications

NOVEMBER 24, 2015

One of “the big 4” in terms of pro wrestling events. What should have been an evening of family fun celebrating 25 years of The Undertaker character, took an interesting twist as rumors speculating a potential terrorist attack on the event had been planned. In Agency life, there is no I in team. You won’t ‘get over’ alone.

Sports 60

Sports Pitching Agency Conference 60

Shift Communications

NOVEMBER 24, 2015

One of “the big 4” in terms of pro wrestling events. What should have been an evening of family fun celebrating 25 years of The Undertaker character, took an interesting twist as rumors speculating a potential terrorist attack on the event had been planned. In Agency life, there is no I in team. You won’t ‘get over’ alone.

Sports 60

Sports Pitching Agency Conference 60

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 66% said newspapers. 3) Audio and podcasts.

Marketing 66

Marketing Survey Study B2B 66

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Timely material is great for current events, and relevant content that stays relevant is ideal for as low news period. In fact, it’s estimated that 80% of content will be videos as soon as 2020.

Healthcare 40

Healthcare Insurance Insurance How To 40

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. Marketing AI Institute is a media, event and online education company.

Education 52

Education Marketing Conference Agriculture 52

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. What’s the #1 Hispanic Marketing transgression?

Insurance 74

Insurance Insurance Interviews Marketing 74

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Implication for the future of PR Failure to adapt to technology could lead to other business categories such as management consultancy and digital marketing encroaching on the domain of PR.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 86

Publicity Creativity Measurement Twitter 86

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Which will be rather sad.

Facebook 63

Facebook Twitter Measurement Blogging 63

NewsWhip

JUNE 10, 2021

Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Well, for myself, crisis management really comes down to preparing for an unknown event at an unknown time with an unknown impact. You can draw context from similar events in the past and et cetera. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

AUGUST 19, 2022

but also a number of other demographics such as gender, age, interests, behaviours, life events , and many other alternatives. Broadly speaking, ads can be organised into three categories. Learnings from A/B testing will support updating audiences, improving creative ultimately optimising your social media advertising campaign.

Advertising 62

Advertising Advertising Facebook Video 62

Sword and the Script

MARCH 5, 2019

PR and communications are pretty closely related, though communications is the broader category. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. Here again, it a co-created event that they will be willing to share.

Survey 60

Survey Trends Marketing B2B 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Journalistics

MARCH 24, 2015

Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. – I like to look at platforms in one of three categories: Strategic, Emerging or Experimental. What’s a digital content strategy?

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. A full-blown category 5 hurricane on others.

Marketing 63

Marketing Technology Data System 63

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. annual events on the bridge. the groundbreaking ceremony.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

MaccaPR

MARCH 24, 2016

Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” What’s intriguing is — Dove originally went through its PR firm Edelman, not its ad agency, to create 'Real Beauty.' That casting decision depends upon what your creative is, but consider — everything starts with the consumer.

Brand 48

Brand Branding Local YouTube 48

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. And they all blog. Still reading? Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Measurement 103

Measurement Education Facebook Course 103

MaccaPR

MARCH 14, 2016

This is part one of our two-part 'Your Brands Can Save the World' blog post series. So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. “To

Brand 48

Brand Branding Advertising Advertising 48

Buzzstream

JUNE 5, 2024

They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. In a Casper post I worked on, we chose a keyword—couples sleeping positions—and built a blog post around it.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stephen Waddington

FEBRUARY 12, 2019

This is happening in almost every business and consumer category. Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. Content must be authentic. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. I’ve see it happen at various agencies (large and small) way more often than you may think. Wanna Subscribe? Lets play.

Film 70

Film Measurement Leadership Twitter 70