ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. From media pitches and press releases to event planning and crisis management, there are a myriad of duties that require careful attention and execution.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). 5W was tasked with leveraging this opportunity in such a way that felt ownable.

Instagram 74

Instagram Creativity Consumer Storytelling 74

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. In the meantime, digital speaking events have exploded.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. A while back, Inc.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. An open house can serve as a recruiting event. Consider transforming an open house into an event with a conference-like feel. 2) Think creatively: guerilla recruiting tactics. A team of recruiters also worked the event.

Resources 77

Resources Creativity Publicity Local 77

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Current events and timely coverage. Go beyond a resume . Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Waxing UnLyrical

FEBRUARY 7, 2019

After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. If your interview is thorough enough and adds value, there is a good chance you could get featured on these blogs. Host/Sponsor a Meetup Event.

Creativity 63

Creativity Strategy SEO Interviews 63

ImPRessions - Crenshaw Communications

APRIL 13, 2021

Your panel will be competing with other online events and work responsibilities. This means your companies’ social handles should promote it, all of the panelists’ social handles should promote it, and it should go out to your email distribution list at least two weeks before the event. Start promoting early. Interactivity is key.

Leadership 332

Leadership Trends B2B Agency 332

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. This event can be a great launchpad for many companies. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

Brand 78

Brand Branding How To Film 78

5W PR

MARCH 19, 2024

The Rise of “Conference Adjacent” Events: With the official SXSW conference becoming increasingly spread out and tickets becoming harder to obtain, the popularity of “conference adjacent” events has surged.

Leadership 78

Leadership Conference Marketing Community 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Start with tentpole events and initiatives. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. The events of 2020 have profoundly impacted all of our lives, from the COVID-19 pandemic to global protests calling for racial justice. How do I give a voice to others?”

Education 211

Education Writing Leadership Resources 211

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm.

How To 78

How To Ethics Measurement Creativity 78

Communications Conversations

OCTOBER 18, 2017

I say “great honor” because this is an event I co-founded with Missy Voronyak years ago. From our first, small event in CoCo St. For me, growing my blog has been all about the 3 P’s: People. Over the last eight years, I’ve written more than 1,100 blog posts. Another example: My PR Rock Star series.

Blogging 60

Blogging Airlines Hotels Social Media 60

Shift Communications

MARCH 20, 2015

In her blog post this past week, SHIFT’s Learning & Development Coordinator, Kristina Norris, likened networking to hitting the gym. If you’re anything like me, you’ve probably fallen into the trap of registering for an event and rolling up with a few friends or coworkers, admittedly not doing much to actually network while there.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The company event built a booth to look like a movie theater complete with candy and popcorn. How to Generate Media Referenceable B2B Customers with a Blog. execute them?

B2B 64

B2B Creativity Film Trade Shows 64

5W PR

JULY 25, 2023

Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products. This type of collaboration allows the brand to tap into the influencer’s creativity and storytelling abilities.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Avoid tragic events, or at the very least gauge risk by assessing how the audience might respond. . Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Are you fast enough? You can’t plan to newsjack, but you can anticipate trends.

Trends 293

Trends Pitching Agency B2B 293

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Nonprofit Conference Social Media 206

PR for Anyone

SEPTEMBER 30, 2022

They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now. Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. I’d love to connect.: Transcript.

Pitching 130

Pitching Television Trends YouTube 130

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? This year’s event was truly amazing! The power of the blog continues.

Creativity 40

Creativity Education Video Film 40

5W PR

APRIL 11, 2023

Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock. To plan a successful event, the company must select an appropriate venue and invite relevant stakeholders such as investors, analysts, and media personnel.

Publicity 88

Publicity Financial Banking Social Media 88

5W PR

JANUARY 22, 2024

Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content. This is particularly beneficial for time-sensitive promotions, pro͏duct launches, or events where instant visibility is crucial.

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

FEBRUARY 24, 2023

Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. All it takes is a little creativity and the right strategies. Events Fashion brands can host events during fashion week 2023 to showcase their brand and engage with potential customers.

Fashion 88

Fashion Storytelling Social Media Instagram 88

5W PR

NOVEMBER 19, 2022

Given below are some creative ways by which influencer marketing can be utilized to promote hotels. Host an influencer event. Hosting an event with hundreds of influencers is a good idea. Such events can include open bars for participants and can announce prizes. Look for the right influencer.

Hotels 88

Hotels Marketing Travel Creativity 88

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! To determine the right creative angle, ask yourself—why would my audiences care about this topic? Blogs and social media channels have become an integral part of communications strategy because they offer a way to have an active conversation with your audience.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

SEPTEMBER 8, 2023

Concise communication In a world of information overload, text posts can provide a concise and straightforward way to convey important information, such as product launches , promotions, or event announcements. Highlight customer testimonials, reviews, or creative uses of their products.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. They demonstrate creativity, playability, and quality. Networking events, seminars, and panel discussions offer valuable insights from industry experts and thought leaders. Attendees get a first look at these products.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

To ramp engagement, consider mixing the following into your content: Personal observations and opinions on the latest news/current events . Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Evergreen content that will be relevant for months to come.

Social Media 323

Social Media B2B Media Video 323

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72