Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. And in B2B marketing it already does.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MARCH 28, 2017

However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. click on images for higher resolution graphic).

Survey 97

Survey Media Relations Corporate Communications 97

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Some examples include: Solicit interviews with independent speakers and panelists.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Prohibition

OCTOBER 27, 2023

It has absolutely flown by, and yet at the same time, it feels like I have been here for longer, which is a reflection of how welcoming everyone has been and how easy it has been to settle into the agency. Or you’re really into fashion, look at agencies who work with fashion brands. What do you love most about your job?

Meeting 62

Meeting Agency Fashion Social Media 62

ImPRessions - Crenshaw Communications

APRIL 1, 2021

For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. For B2B tech clients in particular, thought leadership drives the right kind of visibility and is a big part of many successful PR campaigns.

Leadership 321

Leadership Conference Sports Meeting 321

Sword and the Script

MAY 1, 2018

A new study by TrustRadius underscores the importance of trust in B2B marketing. The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study].

B2B 62

B2B Marketing Survey Study 62

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. He told me, Max we have an American company coming to Bulgaria and they need a PR agency.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. The Value that Leaks from B2B Webinars.

B2B 60

B2B Content Marketing Web Blogging 60

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. He’s my guest for this latest edition of the Off Script series of interviews.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product.

B2B 60

B2B Pitching Survey Study 60

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Translate them into relevant language that isn’t techspeak or a list of corporate buzzwords. Use strong language. Use examples. Tap your inner contrarian.

Pitching 140

Pitching B2B Infographics Study 140

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” What made you start your own firm?

Groups 103

Groups Employee Strategy Ethics 103

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. Low-level personnel announcements.

Pitching 170

Pitching Media Product Launch Agency 170

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 84

B2B Media Survey Advertising 84

Bianchi Biz Blog

JUNE 1, 2023

One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies. One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show).

Automotive 72

Automotive Mobile Technology Trade Shows 72

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. Watch it here: Second, the “ Empowering Next-Gen Game Designers ” campaign by Intel is a solid example for B2B marketing organizations. Talk to Us !

Storytelling 117

Storytelling Examples B2B Chemicals 117

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Bianchi Biz Blog

AUGUST 17, 2023

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

NOVEMBER 11, 2021

To make earned media easier, make sure you pick the right agency partner – one that has proven capabilities in earning media coverage, is recommended by top editors, and doesn’t shy away from the challenge. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

Automotive 77

Automotive Media Report Print 77

The Hoffman Agency

AUGUST 15, 2022

Upon graduating, I was really drawn to The Hoffman Agency because of the great learning opportunity it presented. But as I spoke to Tori, Mikaela, Brooklynn and the rest of the team during my interviews, I began looking forward to working with a group of nice people in an environment that seemed to be extremely supportive.

Internal 36

Internal International Sports Study 36

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create engaging video content that helps to achieve a businesses goals and objectives. On Twitter videos can be up to 140 seconds long.

Video 149

Video Social Media Instagram Facebook 149

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews.

How To 120

How To Wireless Retail B2C 120

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Michael Ares, MDA Corporate Marketing, LLC. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.)

How To 104

How To Fashion Banking Industry 104

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 3 Recommendations for B2B Marketing Budgets. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

JANUARY 13, 2018

In this one, Hal Conick interviews Jeremy Epstein for a piece titled: What Marketers Need to Know About Blockchain. Other readers liked these related posts: How to Get the B2B Marketing Persona Right [UML]. In a piece titled, Why Blockchain Will Save the Agency Business she says: “Facebook and Google capture 70% of all U.S.

Marketing 61

Marketing Advertising Advertising Corporate 61

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Communications Conversations

JANUARY 23, 2018

Want more: Read her recent PR Rock Star interview for ample reasons. And, that’s proven to be true given she’s went from corporate communications manager to senior leader of Securian’s digital channels in the last six years. FH is no longer the small, under-rated agency it once was. LeeAnn Rasachak, Securian.

Social Media 141

Social Media Media Marketing Leadership 141

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. CaliberMind is a Customer Data Platform for B2B that unifies customer data from marketing, sales and service channels to drive sales.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Corporate email systems filter out most externally originated messages, commercial or otherwise.

Marketing 62

Marketing B2B Print Technology 62