ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blogging is no longer an experimental trend that might be a waste of time. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

MAY 22, 2018

They’re platforms for idea-sharing, networking, recruiting, and advertising. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Trade pubs are a community network. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JUNE 18, 2019

It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. And as with key tactics, they’re reviewed and revised regularly to reflect changes or to incorporate trends or new developments. They involve tailored messages. Here, less is more.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Think about trends.

Journalism 120

Journalism Brand Branding Storytelling 120

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 176

Reddit Software B2B Technology 176

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

PR 20/20

FEBRUARY 21, 2017

To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. So what’s predicted to become of content marketing this year?

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 71

Survey Trends Communications Storytelling 71

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). As a society, we’ve moved away from letting advertising dictate our desires. Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now! Featured Trends word of mouth marketing'

Marketing 120

Marketing How To Employee Advertising 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Focus on breaking news and emerging trends, and visitors to your news hub will not only come back for more, but also identify your brand as the industry leader. Want proof?

Journalism 120

Journalism Brand Branding Writing 120

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 66% said newspapers.

Marketing 65

Marketing Survey Study B2B 65

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Click here for our free content marketing white paper! Case Studies. Join this gym.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! The former applies to influencer relations, native advertising, and product placements. Featured Trends Content Marketing' We choose what content to create and when and where to distribute it.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Get our free white paper!

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. It’s a good mechanic for lead generation for organisations using owned content such as surveys or white papers. The Twitter ad planning tools allow an advertiser to precisely target audiences. They are actively searching for information.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

Cision

AUGUST 17, 2015

Get your free white paper today! Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Pinterest has trends, too.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. And you can’t just invest in paid advertising.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

JANUARY 19, 2021

Podcasts are increasingly part of that trend. If a prospective buyer reads coverage you earned and then downloads a white paper a week later, or even makes a purchase, you’d want to be able to attribute those outcomes with your effort. Which vendor do you think will take that relationship to the M&A altar first?

Technology 169

Technology Publicity Software Pitching 169

Cision

NOVEMBER 11, 2016

What trends do you see growing? As marketing and advertising becomes more data-driven and trackable, PR professionals will also be expected to deliver the same kind of metrics and attribution. How do you envision the future of PR and communication? We feel the nuts and bolts of the industry won’t change. Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. engineers, scientists and developers who work for a company) are, on average, 22 percentage points more credible than the CEO, a trend that shows across nearly every industry.” Learn how to respond with our white paper!

Study 120

Study Engineering Mobile Crisis 120

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blogging is no longer an experimental trend that might be a waste of time. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 98

Survey Media Relations Corporate Communications 98

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. Read Cision’s free white paper today! That’s the year that determines what’s already considered public domain.

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

MARCH 21, 2016

After all, social advertising and promotion are really about amplification of a message on these platforms. Recent reports that advertisers aren’t enamored with Twitter ad spends haven’t helped the situation. Revamp your social strategy with our free white paper! Are you using Twitter to its full potential?

Facebook 120

Facebook Twitter Customer Service Advertising 120

Journalistics

SEPTEMBER 10, 2021

Search any content marketing-related keyword in Google Trends and you’ll find a spike in conversation this year around the topic (the graph to the right is for “content marketing” news headlines). The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Beyond PR

APRIL 19, 2016

“A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing.

Social Media 40

Social Media Marketing Media Nonprofit 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. From micro-trends to the micro-moments that add up to trends, marketing today amounts to a wide variety of small opportunities across a diverse set of unique channels.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 91

Survey Journalism Study Pitching 91

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Social is branding, but unlike traditional advertising—it’s more human. Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%). On average, B2B organizations employ 13 tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60