ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. In big ways (social media advertising inventory and ROI) and in smaller ways (is Zoom now a social media network?). Partly because many teams may be resource-starved. Layoffs are coming.

Social Media 169

Social Media Trends Media LinkedIn 169

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Objectives are set and resources are allocated to maximize the impact of the marketing campaign. A well-structured budget ensures that resources are used efficiently and effectively. Media planning is a systematic process.

Media 78

Media Advertising Advertising Analysis 78

Shift Communications

MAY 10, 2022

Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. What’s working — adapting trending content: What does Taylor Swift’s Red (Taylor’s Version) album and holding a penny up to exposed prongs in a light socket have in common?

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Career advancement Many PR job opportunities aren’t advertised. These organizations offer networking opportunities and resources.

Publicity 103

Publicity Internal International Resources 103

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Forrester also suggests that owned, social and earned media become as important, if not more important, than paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Integrating PR and marketing. Maintaining a positive company image. Influencing across earned, owned, social and paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Lack the resources to put a skill showcase together?

Resources 76

Resources Creativity Publicity Local 76

PR 20/20

FEBRUARY 21, 2023

2023 marketing trends data from Deloitte states: “From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. ” Determining your budget early in the process will allow you to build a realistic marketing strategy based on your available resources.

Marketing 68

Marketing Resources Advertising Advertising 68

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Organizations with complex products or services can become a valuable resource on YouTube, especially if they make their videos easy to find with good descriptions and metadata.

Video 120

Video Trends YouTube Television 120

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Google + Facebook accounted for 85% (and rising) of internet advertising growth. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business.

Trends 49

Trends Mobile Video B2C 49

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Integrated marketing channels : Coordinate marketing efforts across various channels, including social media , email marketing, content marketing , and online advertising, to create a cohesive customer experience.

Retail 62

Retail Marketing Analytics Social Media 62

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 92

Agency Trends Marketing Survey 92

ImPRessions - Crenshaw Communications

JUNE 18, 2019

It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. And as with key tactics, they’re reviewed and revised regularly to reflect changes or to incorporate trends or new developments. They’re well resourced. They involve tailored messages.

Strategy 220

Strategy Measurement Advertising Advertising 220

PRSay

AUGUST 17, 2023

Threads lacks essential content discovery features like keyword search, hashtags and trends. Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. Australia, Canada and Japan.

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

MAY 5, 2023

In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. As you’re being reactive to trends in your industry, you’re at the centre of the conversation and consumers will notice your reactiveness to trends and automatically position you as industry specialists.

Strategy 62

Strategy Marketing Viral B2C 62

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Native Advertising? Native advertising seamlessly blends with the surrounding content on a platform.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Keep up with trends and use them to your advantage. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

PR for Anyone

MARCH 24, 2020

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Google is a great resource for magazine covers. You can also get creative with “new.”

Publicity 331

Publicity Television Local Pitching 331

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. From tweets to blogs, many PR organizations publish great PR content. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Resources: [link] [link] [link] [link]. Therefore, the frontrunner of news dissemination is television broadcast coverage. .

Media 113

Media Radio Television Sports 113

Remote PR Jobs

SEPTEMBER 25, 2023

So if you're looking to warm up leads that you've generated with earned media or win over some more, it's important that you're focusing on producing these educational, valuable resources. At the end of the day, this content can help leads determine whether or not working with you is the right choice for them.

Media 100

Media Pinterest LinkedIn Case Study 100

Deirdre Breakenridge

MAY 8, 2018

Our PRSSA chapter hosts bi-weekly chapter meetings for members to hear from guest speakers regarding current public relations trends. I was able to hear Morgan Spurlock, the actor and director of Super-Size Me , discuss advertising and marketing techniques and Judy Smith, the inspiration for Scandal , talk about crisis management.

Education 232

Education Conference Meeting Crisis Management 232

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

APRIL 21, 2020

To that end, this post is aimed at helping both job seekers and employers in PR and communications find resources for finding or fulfilling job listings. If you have a resource that isn’t listed here, please send me a note or leave a comment on this post so I can look into adding it. Here’s a list of publications with job boards.

Publicity 103

Publicity Communications Local Resources 103

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends.

Financial 52

Financial Education Analysis Analytics 52

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Despite the trend to go in-house, brands still collaborate frequently with external agencies. Rather, it’s evolving.

Agency 189

Agency Creativity Internal International 189

Prohibition

MAY 18, 2023

A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. Only twelve months ago, the social media platform began to investigate the possibility of search advertisements in order to become a bigger rival to Google and Microsoft.

SEO 62

SEO Engineering Google Social Media 62

PR 20/20

MARCH 7, 2023

Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career. Luckily, you don’t have to search far for resources to help you learn the basics or master advanced skill sets in marketing.

Course 52

Course Marketing Analytics Google 52

Communications Conversations

NOVEMBER 16, 2022

Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. This may not be a typical “social media manager” skill, but the idea of keeping a pulse on industry trends, finding proactive opportunities and identifying threats is important. Vishakha Mathur, associate director-social media, Merck.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing Goal 3: Keep your finger on the pulse of industry trends. While a marketer’s jobs is to market, a PR professional’s job is to see trends and future stories before they happen.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

MAY 22, 2018

They’re platforms for idea-sharing, networking, recruiting, and advertising. Industry insiders respect the credibility of trade journal reporting and use it as a valuable resource. Two of the biggest 2018 marketing trends in B2B involve the creation of more marketing content and the personalized delivery of that content.

Pitching 168

Pitching Real Estate B2B Journalism 168