Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). Our media monitoring platform with AI-powered automation made tracking and gathering the data simple.

Analysis 94

Analysis Measurement Data Examples 94

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Social Media Marketing. The use of social media marketing is crucial to a successful brand.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! It’s a nice way to recap the year’s work and present it to others.

Agency 75

Agency Analysis Social Media Advertising 75

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Those featured, however, didn’t go into detail on the role of advertising to boost reach.

Viral 120

Viral Data Web Trends 120

Mindful Marketing

APRIL 23, 2021

Social media quickly condemned Wayne Player’s “guerilla marketing,” calling the tactic “an embarrassment” and “undignified,” and suggesting he hijacked a special moment to “sneak in a free ad for golf balls.” So, the next time you’re a caddie at the Masters.

Apparel 78

Apparel Corporate Social Media Print 78

ReimaginePR

AUGUST 15, 2016

To do this, you need to do two things: Reach out to customers (past and present). Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Other social media platforms you’re on.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO.

Survey 95

Survey Industry Leadership Study 95

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). You can share the parts of your personal story that relate to what your audience is going through, and you can present your product or service as the solution. What message would it try to convey? What words would your brand use to speak to your audience?

Brand 156

Brand Branding How To Storytelling 156

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions.

Marketing 65

Marketing Survey Study B2B 65

Mora Communications

DECEMBER 15, 2017

Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it. Media relations is not paid media, but is generally referred to as earned media. . PR takes a story-based approach, as opposed to being sales-based.

Marketing 40

Marketing Radio Newspapers Print 40

Communications Conversations

OCTOBER 31, 2018

I’m a sucker for a good keynote presentation. “Resourcefulness > Resources” One thing I hear all the time from clients (especially when it comes to social media marketing): “We don’t have the resources.” So you think you mastered Facebook advertising? This year was no different.

Resources 68

Resources Corporate Social Media Print 68

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As for podcasts, I have 27 subscriptions on my phone at present. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. From a media platform standpoint – say the WSJ integrates with Messenger Business. Social Media'

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

OCTOBER 27, 2016

The content must be highly relevant to your audience’s needs, come from an influencer or peer they trust and relate to, and be presented in a way that’s easy to interact with. It’s time to re-prioritize your earned media strategy and shift some of the investment from paid and owned to earned for a more balanced approach.

Marketing 120

Marketing Financial Strategy Analytics 120

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. It’s up to you as the presenter to understand who your audience is and which of those formats might be appropriate for them. A native of Greenville, S.C.,

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

JUNE 14, 2016

Mondelez will invest in content properties and intellectual property that will enable it make money from selling distribution rights, advertising and brand integrations, said Laura Henderson, Mondelez’s global head of content and media monetization.”. The conference speakers would be live and conduct Q&A after their presentations.

Marketing 60

Marketing Conference Software B2B 60

Solo PR Pro

APRIL 26, 2016

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” She helped with everything from social media to event planning – playing a pivotal role in putting on our first Solo PR event in Atlanta. This is a guest post by Solo PR Pro founder and former president, Kellye Crane.

Internal 40

Internal International Conference Energy 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. I always referred to it as something like “a website with dynamic content and social media capabilities.” That wasn’t necessarily the case with our print publication.

Blogging 68

Blogging How To Print Facebook 68

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

Social Media 52

Social Media Media Writing Web 52

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? PR used always to be dependent on traditional media, as well as being dependable. This has entirely changed with social media, which has uplifted the quality of Web 1.0

Print 64

Print Social Media Web Television 64

Sword and the Script

APRIL 19, 2016

A 20-minute call with a print reporter still might yield just one or two quotes in the final story. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch.

Media Relations 60

Media Relations Media Interviews Pitching 60

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Bianchi Biz Blog

APRIL 29, 2024

Challenges and Considerations : While Hong Kong presents numerous opportunities, businesses must also navigate challenges such as rising costs, competition, and political considerations. The relationship with Mainland China also presents unique dynamics that can impact the business environment. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Conversations

JULY 20, 2015

Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Cision

DECEMBER 19, 2017

Consistently presenting your brand can increase revenue by up to 23 percent. The following few facts establish why: The top two online activities are search and email — in other words, as hot and hip as social media is, most people start with search. Search engines drive 300 percent more traffic to sites than social media.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Doctor Spin

DECEMBER 21, 2023

How do you structure a media kit? Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. How long should a media kit be? A short summary of what to expect could be presented on one page. media buyers). What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Meltwater case study.

Software 119

Software Case Study Advertising Advertising 119

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73