PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 100

Interviews Publicity Technology Social Media 100

PRSay

JUNE 18, 2019

ET, presented by PRSA and Ragan, explaining how and why changes are made. How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. A native of Greenville, S.C.,

Guidelines 154

Guidelines Writing Social Media Newspapers 154

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Support legitimate media. It was a seamless transition to promoting beauty products and soft drinks in the buoyant post-WWII environment.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO.

Survey 96

Survey Industry Leadership Study 96

Maxim Behar

OCTOBER 15, 2023

All of a sudden we all woke up with media in our hands. We were advising them on how to present themselves to the media, to their employees, and to the public. And in fact, the characteristic of a publisher is to own media. The first difference is that social media is interactive. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. That's why I think artificial intelligence is currently building on what we got from social media.

Radio 59

Radio Ethics How To Writing 59

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What are the best tactics for brands to get more media coverage? What are some of the ways you’ve built relationships with the media? Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Mora Communications

SEPTEMBER 22, 2016

But, seriously, we live in a 24/7 media world where either we define our image and our brand, or it is defined for us by default. Yes, you can advertise and post on social media. And on social media, although people might find posts or photos amusing or interesting, that is not the same as finding them credible. .

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions.

Marketing 66

Marketing Survey Study B2B 66

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Maxim Behar

MAY 31, 2021

This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. Today we have a very interesting guest with us.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 52

Mobile Media Newspapers Local 52

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. It’s up to you as the presenter to understand who your audience is and which of those formats might be appropriate for them. A native of Greenville, S.C.,

Wireless 102

Wireless Storytelling Radio Analysis 102

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). In other words, the PR consultant is a salesperson. Selling an intent. Not really.

Publicity 63

Publicity Construction Agency Advertising 63

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Report: Ignore Customers on Social at Your Own Peril. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Marketing 60

Marketing B2B Local Customer Service 60

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Speak to your community resources, such as historical societies, libraries and newspapers. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. The earned-owned-paid slide in my presentations generated eyebrow raises, versus the eye rolls that are more common today. Brands as media – silly marketer. How many of you have seen your community newspaper fold in recent years?

Brand 52

Brand Branding Media Local 52

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

MAY 27, 2011

We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. One even gave a PDF presentation. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

Brand 70

Brand Branding Local Interviews 70

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And the worst part?

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

APRIL 29, 2024

Challenges and Considerations : While Hong Kong presents numerous opportunities, businesses must also navigate challenges such as rising costs, competition, and political considerations. The relationship with Mainland China also presents unique dynamics that can impact the business environment. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. That’s the pro.

Publicity 67

Publicity Small Business Advertising Advertising 67

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. They had their education and their press cards or media cards.

B2B 52

B2B Communications Media Newspapers 52

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Maxim Behar

JANUARY 31, 2024

Behar made a strategic departure from journalism, resigning from his role as the Managing Editor of Bulgaria's largest daily newspaper, "Standard." Inspired by Winston Churchill's “You can achieve a lot of things with journalism, but you must know when to quit”, he embarked on a new venture—a one-man-show advertising company.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Journalistics

SEPTEMBER 10, 2021

Before we explore how to shift your mindset to that of a newsroom, let’s start by looking at the past and present state of content marketing from my perspective. For starters, your communications team should start to think like a newsroom. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Press and radio publicity. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Press and radio publicity. Customer services. Community service.

Retail 40

Retail Radio Advertising Advertising 40

Stuart Bruce

OCTOBER 20, 2015

All of which would hopefully lead positive earned media coverage, or least minimise the negative earned coverage. The second, used far less frequently in the days before search and social, was paid advertising. The apology advert or produce recall advert in the national newspaper.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Norton's Notes

JANUARY 30, 2015

Feed your appetite (sorry couldn’t resist) on my chosen top ten social media foodie campaigns of brands whose eyes were bigger than their bellies. This campaign embraced the habits of social media users in order to promote something as simple as a sandwich. Do Us A Flavour. The Sandwich Selfie – Urban Eat.

Social Media 28

Social Media Local Twitter Creativity 28

Waxing UnLyrical

JULY 18, 2011

What do you think are the biggest challenges facing the digital communications space globally at present? That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. I took up my post in the UK in February 2008.

Creativity 74

Creativity Local Comparison Groups 74