Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder.

Publicity 90

Publicity Media Advertising Advertising 90

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 85

Sports Television Advertising Advertising 85

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone.

Engineering 120

Engineering How To Measurement Analytics 120

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. Get straight to the point and include a clear Call to Action (CTA) for the email recipient.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

SEPTEMBER 26, 2023

My advice is that a better measurement framework strives to tie social media efforts to outcomes. Even the simple act of “liking” a comment you are tagged in is enough. Hire a B2B marketing and PR consultant who can think strategically and execute effectively. If that’s your metric, you are set up for failure.

Survey 125

Survey Social Media Brand Branding 125

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Beyond PR

NOVEMBER 28, 2017

Is there a way to truly measure the performance of earned media, or is it just a pipe dream? We’ve been talking about earned media — from both the journalist and influencer marketing perspectives — and how it’s critical that improved metrics and measurement by used to better prove effectiveness. Super cool!

Video 72

Video Media System Measurement 72

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I’ve actually been working in PR for more than 20 years. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions.

How To 120

How To Software Analytics Google 120

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases.

B2C 74

B2C Web Advertising Advertising 74

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Konnect Agency

FEBRUARY 10, 2020

The price tag is always the elephant in the room, so let’s get this out of the way quickly. Paid media comes with a high price tag. If your brand is on a budget and a paid media article doesn’t align with that, consider starting off with social media advertising and boosting. Advertising.

How To 72

How To Media YouTube Social Media 72

Cision

APRIL 6, 2015

For PR practitioners, this means that you can reinforce key aspects of your message without redundancy. Tags serve to categorize your content. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. Whether organic or paid, you’ve got to have a rent-to-own engine in place if you want to get measurable value out of social media. 5) Tag people and brands cited. Give our services a try.

Social Media 116

Social Media Brand Branding Media 116

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. Finally, and one last point that must be part of the process is measurement.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

SEPTEMBER 19, 2017

See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. 4) There so much conflicting information on marketing – SEO, content, social, PR – how can lawyers distinguish between what’s real and what’s snake oil?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 63

Internal International Data Media 63

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 148

Employee Print Writing Survey 148

Communications Conversations

APRIL 21, 2015

Sure, they’re having to deal with a few issues via PR/social media channels. Remember the last time Target “took a big PR hit?” Tough to measure success here without seeing Target’s analytics. Tough to measure success here without seeing Target’s analytics. Beyond thrilled, actually.

Social Media 60

Social Media Product Launch Instagram Media 60

Shift Communications

SEPTEMBER 8, 2015

Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. For marketers and PR professionals, alignment matters a great deal. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. Who is influential? What constitutes influence?

Social Media 60

Social Media Media Data B2C 60

Prohibition

MARCH 14, 2017

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. I didn’t study PR at university. And, I’ve got to say, the majority of my colleagues that did go to university, certainly didn’t study PR as a discipline.

Communications 48

Communications Industry Fashion Creativity 48

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Two weeks out from the event, begin sharing and tagging your target influencers with comments such as, . Measurement. What’s the goal? Christopher S. Vice President, Marketing Technology.

Data 60

Data Publicity Data-Driven PR How To 60

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Examples of sites using Mobify include Boing Boing and A List Apart.

Tools 99

Tools Marketing Nonprofit Mobile 99

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. Did most of them come from advertising? Advertising on industry websites or e-mail newsletters and retargeting ads. In the PR business, this is often the Holy Grail: measurement. In the PR business, this is often the Holy Grail: measurement.

Strategy 40

Strategy Communications Real Estate Insurance 40

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself.

Marketing 78

Marketing Viral Consumer Brand 78

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Data Case Study 40

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Get Shareaholic test Filed under Amrit Pal , Social Media | Tags: pink chaddi , social media in india , UIDAI | Comments (7) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Regardless, thanks for visiting!

Social Media 78

Social Media Web Media Measurement 78

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. Can a contest measure social media? The Business Journals (#bizjournals) believe you can.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 57

Measurement Facebook Twitter Social Media 57