article thumbnail

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. SFM: Yes, exactly.

article thumbnail

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Figure out where your audience is and don’t be afraid to remind them with targeted advertising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Fast-vertising.

Marketing 215
article thumbnail

Top Public Relations Trends in 2018: Introduction

Shift Communications

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Disruption happens to industries measured in weeks and months rather than years or epochs. To compensate, more walls will go up, making media less visible to PR professionals and their audiences.

Trends 161
article thumbnail

Connecting PR To Business Results

Shift Communications

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. The Root Cause of Lack of PR Impact.

article thumbnail

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'

Analytics 155
article thumbnail

Are PR and Marketing Entering the Moneyball II Era?

Shift Communications

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. The post Are PR and Marketing Entering the Moneyball II Era? Photo Credit: IMDB.