Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Why start an agency in 2020, during lockdown? agency

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Measurement Pre-Requisites.

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The first and most common use of advertising is to capture attention. Advertising Marketing Public Relations

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously


In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. This post was originally posted on AdAge on December 04, 2019.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships.

Everything is Measurable in PR

Shift Communications

Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. It’s not worth measuring – but that doesn’t mean it can’t be measured.

Is native advertising a threat to PR?

PR Daily

I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising.

20 PR Measurements Beyond Impressions & AVEs for Sales Value


As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement.

Will native advertising eventually be PR’s demise?

Communications Conversations

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising.

5 Amazing Facts You Must Know About Facebook Advertising


B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. But the social advertising model looks nothing like the traditional shotgun approaches we are used to.

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits.

How to Best Measure Your PR Success

Shift Communications

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line.

Can You Measure PR?


Even so, measuring PR is hardly an exact science. They were recently updated in 2015, and are as follows: 2010 Original 2015 Update Importance of goal setting and measurement Goal setting and measurement are fundamental in communication and public relations Measuring the effect on outcomes is preferred to measuring outputs Measuring communications outcomes is recommended, versus only measuring outputs. The post Can You Measure PR?

Native Advertising: Should PR Shore Up the Defenses or Lead an Expeditionary Force?

Shift Communications

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. As readers, we became adept at recognizing advertising features and flipping the page.

Transparency and accountability in digital advertising: can P&G make it happen?

Media Bullseye

They are also one of the largest spenders in advertising, paying as much as $7.2 billion on advertising last year alone. MRC has issued guidelines for measurement of both desktop and mobile viewable advertising, with the mobile version released in June of last year.

4 ways to measure brand journalism results

PR Daily

For decades, impressions and advertising value were the staples of PR measurement. This is the single mandate: Put your goals and measurement techniques in place before starting your campaign. Traditional PR measurement.

Measurement Month: The Barcelona Principles

Mindful Marketing

As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. They recognize and encourage that goal setting and measurement are fundamental to success. Are The Principles Only For PR Agencies? By Seedepth.

Three Signs You Should Invest in Measurement Tools

Shift Communications

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. How to Measure PR: Social media. How to Measure PR: Search marketing.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

MEASURED THOUGHTS. The good news for PR and marketing pros is that only 4% of consumers think organizations should stop advertising. “On May 9th, 2019 we received a call from the Adoption Agency that there was an expectant mom that was in labor and wanted to talk to us!

How to Measure PR?


Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. The post How to Measure PR?

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

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Context in Marketing Campaigns, Mediums and Measurements [UML]

Sword and the Script

Some 30% of respondents say when they see a brand being advertised alongside offensive material, they believe the advertiser is somehow endorsing that material; 20% do not see it as an endorsement, 33% say the brand may or may not be endorsing the material, and 16% have no opinion.”.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. Measure what’s important (not everything is).

3 Signs You’re Hiring a PR Agency Rock Star


If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers.

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5 Categories of PR Metrics Pros Should Measure

Sword and the Script

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR PR Measurement

Garbage in, garbage out: the impact of Facebook’s metrics flub on PR measurement

Media Bullseye

Increasingly, PR pros are relying on the metrics provided by social platforms as a core component of their measurement practices. Facebook recently disclosed that the metrics it has provided on total time viewing video advertisements on its platform are flawed. Measure More.

Why PR measurement is broken, and how to fix it

PR Daily

In 2010, 225 of the best minds in PR measurement met in Barcelona and brought the Barcelona Principles down from the mountaintop. Other improvements called for the exclusion of advertising value equivalency (AVE) metrics and the recognition of the communications value of social media.

Communicators Feel Pressed to Measure the Impact of Their Work, Survey Finds


” And when asked how public relations can increase its value inside an organization, 68 percent of survey respondents said the answer lies with “measurable results.” ” However, this survey revealed a difference of opinion on what qualifies as “measurable results.”

#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

The October 13th edition of #measurePR focused on measuring content. On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying.

Top five Tips for Optimising Your Facebook Ads Campaign


Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media.

The Wildfire way of measurement in PR


As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure.

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. Figure out where your audience is and don’t be afraid to remind them with targeted advertising.

Why one size does not fit all in PR measurement

PR Daily

For many industries, services can be measured and return on investment can be easily quantified. PR measurement has become a point of contention even to those within our industry. What is frustrating is that they stop short of offering a new solution, or they offer intensive measurement processes that completely bypasses that time spent on measurement means time away from pursuing PR opportunities. Arleigh Galant-Vasconcellos is principal at The Agency

UK social spend increases 38% to £1.73bn with video now accounting for 29% of all online advertising

Norton's Notes

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Advertising Video advertising ppc spend

How to build accurate PR agency project budgets

Media Bullseye

That means the direct project team, but also all of the support teams in your agency. It is not uncommon for senior agency executives to participate in monthly account reviews, quarterly client check-ins, and other similar meetings. Media Analysis and PR Measurement.

PR measurement. It’s you, not me.

The Hoffman Agency

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been working in public relations for more than a quarter of a century, today leading The Hoffman Agency’s European operations. At no point during that time has meaningful measurement of PR not been an issue.

Top five Tips for Optimising Your Facebook Ads Campaign


Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media. Detailed targeting is key to ensure a successful social media advertising campaign. Make sure you monitor your social media advertising campaign .

PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

PR Expanded

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. Many nonprofit clients need strategies that encompass both public relations and advertising. What are the best tools for measuring success on social media?

Gigging, Measurement and Accelerated Integration: A 2018 Outlook


We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent.