PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3
PR for Anyone
JANUARY 20, 2022
Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising. You got the YES!
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Contently - Strategy
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Get permission first.
Prohibition
MAY 28, 2021
Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans. Because of this – it’s crucial that advertisers remain up-to-date with the most recent updates across all social media platforms. LinkedIn social media advertising.
Communications Conversations
SEPTEMBER 14, 2022
Advertising photography – You know the shots. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. This is just one study. Let’s take interviews, for example. Yet, brands continue to use it regularly in their social content.
Sword and the Script
AUGUST 17, 2019
Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Advertising is a distant third. I’d say this study still largely supports that perspective.
Remote PR Jobs
SEPTEMBER 25, 2023
In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. Another survey of minority PR professionals in the U.S.
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