article thumbnail

Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

article thumbnail

Visibility of Disability: Portrayals of Disability in Advertising

Institute for Public Relations

Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. — Only 1% of ads studied included representation of disability-related themes, visuals, or topics.2.) 3% of the $57 … Continue reading Visibility of Disability: Portrayals of Disability in Advertising → .—

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. Complete Form To Learn More.

article thumbnail

Tried and true: Study finds consumers have an emotional connection with direct mail ads

Agility PR Solutions

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 100
article thumbnail

Political Advertising Campaigns on Social Media Have Little Impact

Institute for Public Relations

A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. When exposed to the campaign on … Continue reading Political Advertising Campaigns on Social Media Have Little Impact → Key findings include:1.

article thumbnail

Study: Today’s podcast audience is a WOM powerhouse

Agility PR Solutions

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024.

Study 160
article thumbnail

Do brands benefit from advertising within news? New IAB study shows brand trust increase

Agility PR Solutions

The post Do brands benefit from advertising within news? New IAB study shows brand trust increase appeared first on Agility PR Solutions. But new […].