PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. Examples of earned media include newspapers, TV news, magazines, and digital publications. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes. I said, "Sure."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. There’s plenty of places to get the information and lots of people using case studies to show how they’ve used it.

Marketing 120

Marketing Analytics Measurement Data 120

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Newspapers like the Washington Post are even beginning to hire staff again.

Journalism 50

Journalism Report Enterprise Interviews 50

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. She has even found time to study politics and culture at Kingston University in London. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. So usually that was traditional publishing, so perhaps a newspaper or a magazine. Advertising was fabulous at getting our attention, this burst of disruption. Also see: Wall Street’s Problem with Content Marketing.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. This program does for podcasts, what native ads have done for online print. Here’s the link for the program on iTunes.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

NewsWhip

JUNE 23, 2021

A project is hundreds, if not thousands of pages in permitting, environmental studies before you can even get the go ahead to put a shovel in the ground. And I feel that, I see that coming off this interview, which I’m really enjoying. Talking Points. Agency of the future | Jump to text. It’s super interesting.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. Data is hard to come by and highly fragmented.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. Local news has faced an assault on two fronts.

Local 112

Local Report Newspapers Government 112

Wadds Inc.

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. Local news has faced an assault on two fronts.

Local 59

Local Report Newspapers Government 59