ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

APRIL 11, 2023

Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content. Paid social media advertising is another route to reach a wider audience. Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO.

Publicity 88

Publicity Financial Banking Social Media 88

Maxim Behar

APRIL 2, 2024

Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. The PR professionals interviewed for this book have offered a marvelous palette of opinions about what has happened in the industry. Today, we are using social media and holding it in our hands.

Print 64

Print Social Media Web Television 64

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. For his magazine stories, Smith needs three or four sources to interview, “but for our newsletter, one source is enough,” he says.

Media Relations 197

Media Relations Trends Media Newspapers 197

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

Strategy 96

Strategy Publicity Media Video 96

Sword and the Script

FEBRUARY 1, 2020

The UML is an occasional roundup where I discuss three links I think are worth your reading while and present them here for your review. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? Some of the key statistics include: An estimated 193.8

Sports 113

Sports Advertising Advertising Survey 113

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. This applies to the media also. Sparring and training must be done carefully and in advance.

Radio 64

Radio Pinterest Television Government 64

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? What was your most memorable new business pitch experience? “I

Agency 97

Agency Interviews Film Advertising 97

Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To enhance presentation skills. Presentation Blogger. To increase PR, marketing, and advertising industry knowledge. AMA Executive Circle.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The report presents this data in quartiles (nearly). Try our services.

Survey 101

Survey Trends Marketing Creativity 101

Flack's Revenge

JUNE 28, 2017

Below I share highlights of each presenting company. Intervyo : The first and most advanced interview simulation engine. Veronica (I did not get her last name) said that Intervyo replaces resume and first-round interview screening. CEO Yotam Benattia said that most digital marketing systems are passive.

Real Estate 120

Real Estate Wireless Mobile System 120

NewsWhip

AUGUST 9, 2022

“I’ve never been in a place where the work we do feels so needed,” says Eric Effron, Editorial Director of NewsGuard, in an interview with NewsWhip. Gathering and presenting information responsibly. Labeling advertising clearly. Not repeatedly publishing false content. Regularly correcting or clarifying errors.

Government 78

Government Journalism Advertising Advertising 78

Prohibition

JUNE 8, 2023

An external microphone will improve audio quality in amateur videos, ensuring your viewers can hear you clearly and are especially helpful if a lot of the content you share on social media features interviews and ‘pieces to camera’. It is key that the presentation and visuals of your social posts align with your business messaging.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. But insofar as presenting your story idea as credible – because that’s important to journalists in this survey – it’s worth considering. Takeaway: Credibility is an existential threat to journalism – and always has been. click image for higher resolution) 5.

Journalism 136

Journalism Media Relations Report Media 136

Landis PR

JANUARY 16, 2024

PRGN is represented in more than 30 countries and is present in more than 70 cities and locations. As I discuss on this week’s PRGN Presents podcast , another aspect that I really like about PRGN is that we put a big emphasis on bringing people together. It’s more of a journey. We publish new episodes every other Thursday.

Agency 59

Agency Internal International Meeting 59

Mark My Words

SEPTEMBER 22, 2022

The co-host of This Morning has refused to apologise for the row sparked by the allegation that she and co-presenter Phillip Schofield jumped the queue of mourners paying their respects to the Queen. This Morning producers then published a more detailed Instagram post, explaining the presenters’ presence.

Crisis 60

Crisis Comparison Reputation Film 60

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. I’ll create a Slideshare of my presentation and upload it. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating.

Exercises 198

Exercises Google Writing Blogging 198

Karen Freberg

SEPTEMBER 26, 2019

Teach Monday morning, jump on a plane to NYC to be part of the Adobe Insiders group at Advertising Week, and create truly amazing experiences and memories. We had a chance to attend Advertising Week for the day and sit in on a few sessions. We actually had a chance to sit in on a generation panel looking at digital advertising.

Advertising 53

Advertising Advertising Groups Community 53

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on.

Employee 130

Employee Policies Creativity Company 130

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage.

Publicity 79

Publicity How To Television Agency 79

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies.

Marketing 118

Marketing Social Media Trends Instagram 118

Mindful Marketing

FEBRUARY 4, 2024

” Each individual I interviewed held their own well-reasoned perspective that they clearly articulated for me, and I’m sure they would do the same for others. Sometimes, however, life presents competing options, each with attractive features. Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Cision

OCTOBER 18, 2017

As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance.

Measurement 198

Measurement System Data Technology 198

Deirdre Breakenridge

SEPTEMBER 26, 2016

My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable. She received her PhD in advertising from the University of Texas at Austin. . – Marlene Neill. – Nicole Lee. Dr. Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4.

Video 110

Video Marketing SEO Social Media 110

Maxim Behar

MARCH 14, 2024

Maxim: You know, a few years ago, I was at one of the forums in Davos, and during the breaks, I was interviewed by an American television company, CNBC. As an introduction, we'll use a short interview with a remarkable Bulgarian. That's why I like the present life - the year 2024. You can watch the full interview here.

Film 59

Film Industry Television Technology 59

Stephen Waddington

MARCH 15, 2021

A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. These are present in lots of different degrees. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” And then the podcaster will get more downloads and be able to present that higher number to advertisers.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Susy Schulz (right) interviews Proboscis Inc. Day 1: 1871’s Howard Tullman Presents Top Tech Trends for 2016. By Kristen Sala. – the makers of Vamonde.

Trends 120

Trends Sports Travel Social Media 120

Sword and the Script

AUGUST 17, 2019

As it is on the occasional Saturday, I pick three links that are worthy of your time, wrap them in a discussion, and present them here for your perusal. Advertising is a distant third. There’s an old adage in marketing that says use PR to build a brand, and advertising to defend it.

Study 61

Study Survey B2B Advertising 61

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. Instead of a text-heavy article, visually appealing PDFs and slides work well when presenting case studies in-person. At Ogilvy, I was a member of the four-person case study writing committee.

Case Study 140

Case Study Study Video Writing 140