ImPRessions - Crenshaw Communications

APRIL 3, 2018

It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Almost Famous (2000) — Media Relations.

Tools 170

Tools Government Crisis Public Affairs 170

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign.

Financial 52

Financial Content Marketing Marketing Banking 52

PR for Anyone

DECEMBER 7, 2021

Create a great hook – look at magazine covers for ideas. Who writes about your industry for this publication. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Be newsworthy – try newsjacking. Find the right journalist – use Google!

Publicity 130

Publicity Video Pitching System 130

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. It might be a TV commercial, a billboard, or a sponsored article in a business magazine. You write and publish whatever content you want on Facebook, Instagram, and Twitter. Examples of earned media include newspapers, TV news, magazines, and digital publications. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Maxim Behar

JANUARY 1, 2022

The communication expert Maxim Behar shares in an interview for Manager magazine what are the most important elements in the PR profession, what role traditional and social media play today, how to use them successfully and what challenges do experts face in Bulgaria. In our business, PR creativity is everything.

Creativity 52

Creativity Ethics Instagram Social Media 52

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Try a new audience with a new offering.

Financial 79

Financial Banking Content Marketing Writing 79

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Advertising Age: Josh Golden ( @JoshuaJGolden ) has been named publisher of @adage. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. I have had clients who have called, furious that their appearance on a national talk show or in a national magazine did not result in thousands of calls. So, do your best, get the interviews done, and then let ’em go.

Publicity 49

Publicity Interviews Media Relations Company 49

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Maxim: I decided to do advertising. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Agency 78

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Fortune Magazine Gets into the “PR” Business.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

AUGUST 25, 2015

It’s not impossible to catch up, but it is harder, because there are so many nuances both to the art and science of content – from writing for the web and headlines to incorporating visual media, basic SEO skills and distribution – that add up to a competitive advantage. Takeaway: This is the problem that has nagged advertising for ages.

Survey 60

Survey Content Marketing Report Corporate 60

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. As to your first point, that you don’t have a story that could interest the national media: why not? Why couldn’t you generate national interest in your story?

Media 49

Media Local Insurance Insurance 49

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Publicity Stunts Still Work In The Digital Age.

Marketing 48

Marketing Viral Consumer Agency 48

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. She’s done an extensive survey and in-dedpth interviews. She also wrote a promotional story that was recently published in Signature Magazine, a Hattiesburg lifestyle magazine.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. Meanwhile, I was also learning the news I was writing. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. Only occasionally does a nugget appear.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. Only occasionally does a nugget appear.

Ethics 40

Ethics Meeting Software Policies 40

Bad Pitch Blog

MAY 23, 2007

I work at a business trade magazine - we cater to home improvement professionals in the U.S. Have you ever read a "story" like the above in a business magazine? I write from the corporate side, in-store marketing, promotions, advertising, financial results. in renovation, remodel, and construction plans worldwide.

Pitching 40

Pitching Construction Exercises Retail 40

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. An article in New York Magazine, “ The Cost of Faking Your Personality at Work ,” touches on the broad concept. Will Advertising Disappear? Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Waxing UnLyrical

JANUARY 13, 2011

I contacted a small biz owner whose products I really liked, and had come across unexpectedly, to see if shed be willing to do an interview with me for either WUL, or. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) then promotion for the site ie. Wanna Subscribe?

Blogging 68

Blogging How To Print Facebook 68

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). They are the Swiss Army knife of public relations,” said Stephen Waddington in a recent issue of Influence (magazine for CIPR members).

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Polaris

DECEMBER 6, 2014

Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. A “This Old Marketing Example of the Week” segment showcasing a content marketing example from the past. 3: Social Media: Social Pros Podcast. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com.

Agency 100

Agency Advertising Advertising Twitter 100

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. the PR team writes the press releases), while others may be specific individuals in the company. Determine Themes for Your Content. Assign the Work With Deadlines.

How To 52

How To Pinterest Resources Writing 52

Maxim Behar

MAY 28, 2023

we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. When I was writing it in 2019, I really wasn’t expecting such a "killer" success. The interview was published in Banker Special magazine it's completely different.

Education 52

Education Meeting Course Creativity 52

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. We recommend that our clients advertise on at least one of their social channels to their target market. Here's how: 33 Content Marketing Promotion Ideas. Which of these content promotion ideas was new to you?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. He was kind enough to oblige by doing this Q&A. Morrissey is also a multitasker.

Print 43

Print Pitching Twitter Advertising 43

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “Writing makes me aware. Start a blog because you love to write. He is a columnist at Inc.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

JUNE 18, 2014

’ In the words of novelist Ilan Mochari writing in Inc. magazine: “Imagine what it’s like to be obese. All I ask of people advertising to me is to make it easy for me to like you. Everywhere you go, you’re told that you’re a heart attack waiting to happen. That you need to make better choices.

YouTube 66

YouTube Agency Consumer Course 66