ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. .

Media 323

Media Interviews Financial Construction 323

PRSay

MARCH 14, 2022

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Invite your new employees and interns into the board room. As the great French artist Henri Matisse once said, “Creativity takes courage.” Bring in young voices.

Creativity 152

Creativity Employee Survey Internal 152

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Sword and the Script

JUNE 6, 2023

Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.” Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Layoffs at internal comms platform.

Survey 152

Survey Software B2B Pitching 152

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Then identify those internal and external experts who can speak to the value of your organization. Write social messaging and share it with your internal teams.

Facebook 177

Facebook Community Advertising Advertising 177

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Video Content Is On The Rise While news websites are now mostly subscription-based, the big media outlets do have a presence on the place where a third of U.S.

Strategy 96

Strategy Publicity Media Video 96

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago.

Agency 223

Agency Survey SEO Social Media 223

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. In an email exchange, here’s what he told me to help your management team decide between DIY or pro video.

Video 100

Video Brand Branding Content Marketing 100

Prohibition

OCTOBER 28, 2019

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. As a statement against bullying, sexual harassment and other forms of so-called “toxic” masculine behavior, the video is fine. There’s a lot to like about the message.

Advertising 236

Advertising Advertising Video Ethics 236

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 189

Communications Journalism Advertising Advertising 189

Stephen Waddington

MAY 17, 2020

Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. The Growth of Video on Twitter. There is some good news: even though user growth and revenue were disappointing, video views on Twitter are on the up and up. So what does this signify for the future of Twitter?

Twitter 235

Twitter Customer Service Web Facebook 235

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

B2B 77

B2B Trends Strategy Marketing 77

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. International Walk To School Month. There’s also a bonus video in there about how to nail the interview when you get it. It’s almost October. German-American Heritage Month. PR FOR ANYONE.

Pitching 130

Pitching Financial Small Business YouTube 130

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. A crack PR agency or internal team can help by developing a strategy to navigate industry changes and gain competitive advantage.

Education 178

Education B2B Employee Crisis 178

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps. Q4 2022 one-time expenses were $6.8

Software 133

Software Analytics Technology Video 133

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. What is Native Advertising? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

NOVEMBER 8, 2022

He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink. Powell’s U.N.

Comparison 155

Comparison Twitter Newspapers Communications 155

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Publishers are increasingly looking to monetize content everywhere, especially newer media startups without the legacy of a solid wall between editorial and advertising.

Viral 136

Viral Creativity Advertising Advertising 136

Business Wire

JANUARY 19, 2017

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. The video programming that serves as the solution, BizWireTV, takes the traditional press release and evolves how the message held within reaches audiences around the world.

Financial 164

Financial Video Consumer Data 164

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 119

Social Media Conference Media Corporate 119

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Their focus remains on video advertising and streamed video content. increase in Q3 growth from Q3 of 2016.

Twitter 87

Twitter Social Media Media Analysis 87

5W PR

JANUARY 2, 2020

Advertising was the sole tool used to manage the company’s image to the consumer audience. Internal Communications Matter. While maintaining the public face of the company is important, it’s equally important to ensure that information is flowing naturally within the internal structures of the company.

Corporate 120

Corporate Communications Consumer Community 120

PRSay

OCTOBER 11, 2017

While speaking during Monday’s Networking Luncheon at PRSA’s 2017 International Conference, Lederhos shared a recent Project Bread video ad that featured striking statistics about individuals in her state lacking access to nutritious food. When it ended, though, she told the audience that those numbers had already become outdated.

Conference 92

Conference Hotels System Internal 92

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. creative agency.

Storytelling 199

Storytelling Reddit Video Creativity 199

Presspage

FEBRUARY 10, 2020

Only large, international organizations who are making announcements that are of interest to many different audiences across different geographies should be distributing mass emails - and even then, sparingly. Include high-quality images and video. If you’ve got engaging and professional video footage, include that too.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

JUNE 6, 2020

it has never been clearer than right now that brands aren’t your friend, when social media is awash in videos of riots and humans being assaulted… American brands have rushed to show where they stand, but it’s still uncertain what they intend to offer – what they can offer – beyond greater awareness of their existence and a vague sense of virtue.”

Brand 92

Brand Branding Fashion YouTube 92

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it.

Brand 118

Brand Branding Marketing Facebook 118

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. ” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers.

Measurement 149

Measurement Education Social Media Film 149

Shift Communications

FEBRUARY 9, 2018

The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the world; their presence is largely international. Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9%

Twitter 74

Twitter Conference Advertising Advertising 74