Prohibition

APRIL 12, 2022

However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes.

Advertising 62

Advertising Advertising Social Media Brand 62

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

MAY 13, 2022

Rob Culp, Fellow PRSA , is the professional director of the graduate PR and advertising program at DePaul University in Chicago. That, indeed, happens, but students should be prepared for at least two stints as an intern before they are seriously considered for an entry-level position.

Nonprofit 147

Nonprofit Internal International Corporate 147

Agility PR Solutions

NOVEMBER 16, 2022

The staff resignations, advertiser departures, account suspensions and trending racist and discriminatory language are pushing internal discussions about social change organizations’ futures on the platform. Do you stay […]. The post Should you leave Twitter?

Twitter 170

Twitter Policies Advertising Advertising 170

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . There’s also the Drum Awards that recognize the top performers in the advertising world, including in the ad tech space.

Advertising 322

Advertising Advertising Privacy Television 322

The Stalwart Blog

JULY 31, 2015

Being the intern of Stalwart Communications, a dream internship for any San Diego State University PR major, I called Elizabeth in less than the requested sec. “So Super Intern is up for the challenge. It allowed the Damien marketing mob to stand out from the large number of pack-based advertising. last Thursday afternoon.

Internal 60

Internal International Advertising Advertising 60

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Walk the walk before you talk: International Women’s Day It was more an embarrassment than a crisis, but in March of 2022, hundreds of companies marked International Women’s Day with promotions or social posts of support. The smart play is to stand by a principled position with grace and weather the PR storm.

Banking 212

Banking Nonprofit Twitter Advertising 212

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). There are a few reasons why global and international PR networks matter.

Publicity 103

Publicity Internal International Resources 103

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Solo PR Pro

APRIL 26, 2016

Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern. An intern brings new energy, ideas and a fresh perspective to your practice – I like to say they keep me young! The Biggest Benefit – Fulfillment.

Internal 40

Internal International Conference Energy 40

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers. Despite the economic downturn, these giants remain key players at Cannes.

Creativity 156

Creativity Meeting Advertising Advertising 156

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Presspage

JANUARY 23, 2024

International ‘3 Cs’ campaign The launch of the international campaign marks a milestone for Presspage. The message will reach professionals in the targeted countries via electronic direct mail (EDM) and multimedia advertising, including videos and carousel ads. Our message is clear: Control your narrative.

Software 78

Software Internal International Digital PR 78

Culpwrit

JULY 9, 2019

By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? Last month, I was fortunate enough to be one of 10 students that attended DePaul’s Advertising and Branding […].

Advertising 62

Advertising Advertising Study Brand 62

Solo PR Pro

SEPTEMBER 22, 2015

The topic of interns versus assistants is the topic of discussion. Dictionary.com defines an intern as: “A person who works as an apprentice or trainee in an occupation or profession to gain practical experience, and sometimes also to satisfy legal or other requirements for being licensed or accepted professionally.”.

Internal 40

Internal International Telecommunications Tourism 40

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

PRSay

SEPTEMBER 24, 2021

The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. The competitor’s CEO and our intern had the same fairly common last name. The competitor’s CEO and our intern had the same fairly common last name. Yes, said the intern.

Ethics 179

Ethics Internal International Agency 179

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. .

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table. Fast execution.

Agency 421

Agency Creativity Advertising Advertising 421

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Additional duties. All things to all people. “We

Communications 122

Communications Crisis Internal International 122

PRSay

MARCH 14, 2022

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Invite your new employees and interns into the board room. Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. Bring in young voices.

Creativity 150

Creativity Employee Survey Internal 150

Reputation Us

FEBRUARY 7, 2023

Communication #1: Internal Staff It is important to take an “inside-out” approach to communication within your company. Clear, consistent and ongoing communication to your internal team can help align them with your goals and initiatives. There is definitely room for improvement! Everybody wants to be part of something special.

Communications 97

Communications Real Estate Reputation Internal 97

PRSay

MARCH 11, 2022

He was also was president, Miyamoto Advertising/Public Relations, and executive vice president and principal, Miyamoto Strategic Counsel. By reorganizing the PR internship program at the university and teaching and overseeing interns, he was instrumental in inspiring a new generation of PR professionals.

Ethics 147

Ethics Journalism Newspapers Community 147

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. Good internal communications helps manage change. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off.

Banking 327

Banking Financial Employee Technology 327

Landis PR

APRIL 29, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. The most popular commercial radio channel is Radio Nova.

Radio 59

Radio Pinterest Television Government 59

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. You can argue that it’s only in rare cases that it becomes a meaningful selling proposition or internal cultural statement. As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies.

Agency 259

Agency Creativity Internal International 259

The Stalwart Blog

JUNE 5, 2014

Favorite college course: Advertising. Follow Jason on Twitter at: @JasonMatty. P ATRICE SMITH. Education: University of California, Riverside. Degree: B.S in Business Administration (Marketing emphasis). Favorite charity: Susan G. Komen for the Cure.

Internal 60

Internal International Television Education 60

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

JUNE 6, 2023

Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Among them are email personalization, chatbot reactions and enhancements to the “news channel” for internal comms. Layoffs at internal comms platform. Top challenges facing journalism.

Survey 146

Survey Software B2B Pitching 146

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Sure, there was one panel on the difference between PR & advertising, but overall, folks weren’t interested in navel-gazing… because they have better things to do. Wouldn't you like to be in her kitchen?

Internal 40

Internal International Measurement Banking 40

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The communication function is commonly combined with marketing, followed by public affairs, and advertising. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78