ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! So, when you go to our Twitter and Facebook accounts, as well as our Instagram page, we’ve got the blue checkmarks there that show we are the verified and trusted source. In 2021, we started noticing election misinformation starting to spiral out of control here in our local community.

Communications 185

Communications Video Social Media Facebook 185

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables.

Brand 40

Brand Branding Local Instagram 40

Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Is there any distinctive way of thinking?

Meeting 98

Meeting Advertising Advertising Agency 98

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

PRSay

JUNE 1, 2018

Why do we follow athletes on Instagram, Snapchat, Twitter and Facebook? Large-scale events and programs require a 360 integrated marketing program across all disciplines, from public relations, advertising, social media and digital, to e-commerce, sales and logistics. For those with a good public image, it’s because they keep it real.

Sports 124

Sports Creativity Instagram Local 124

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. You can often gain quick information on a topic from a Twitter thread, or Instagram reel. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. TV and mobile are almost at parity for both viewing and ad investment. billion daily active users.

Report 81

Report YouTube Privacy Web 81

The Stalwart Blog

MARCH 22, 2017

That’s true as much for the local coffee shop as it is for online retailers like Zappos. All of your marketing initiatives — be it social media, email, PR, advertising, SEO and the like — must showcase your human side on some level and show how your core values align with your company.

Marketing 68

Marketing Retail SEO Instagram 68

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner.

Blogging 183

Blogging Comparison eBook Case Study 183

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers.

Retail 62

Retail Marketing Measurement Product Launch 62

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Our local BBC news programme and even the national idents are based on clips from social media. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

wiredPRworks

APRIL 3, 2017

How Local News Stations Cover Weather on Facebook. Facebook highlights how local outlets across the country covered extreme weather events including California’s floods, tornadoes in Texas and Louisiana and a New England blizzard. Instagram Social Media News April 2017. Top 15 Liked Accounts on Instagram. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. Barbara Rozgonyi on Instagram.

Financial 52

Financial Social Media Banking Media 52

Konnect Agency

FEBRUARY 16, 2023

This can be done through a variety of marketing channels, such as social media, PR, influencer marketing, search engine optimization (SEO), and paid advertising. targeting a similar consumer on Instagram and Tiktok), to drive greater KPI optimization, lower wear-out, and surround the consumer with the awareness message.

Marketing 52

Marketing Consumer Advertising Advertising 52

Communications Conversations

NOVEMBER 18, 2019

I picked one up at my local REI recently–it cost me $4.95 (Dear REI: Why aren’t these free for members?). With an Instagram-like style, the first issue included a number of mild editorial stories like this one below. But, in the end, they are, essentially, advertisements. Subtle advertisements.

Journalism 74

Journalism Brand Branding Advertising 74

Communications Conversations

FEBRUARY 18, 2015

But, for most media outlets, that has meant to things: * Merely sharing stories on those two networks–sometimes with paid advertising to support the stories (see: Any of your local media). Now This News – Instagram. 136,000 fans on Instagram. And kudos to the publishers on the forefront of the Discover tool.

Social Media 60

Social Media Instagram Media Sports 60

Communications Conversations

JUNE 1, 2018

You know, those boxes of donuts you see at Target, locally here in Minneapolis. Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). THIS IS MY DREAM JOB!

Social Media 60

Social Media Media LinkedIn Instagram 60

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. “Discover the best social media marketing techniques from the world’s top experts.”. Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media.

Radio 104

Radio Media Newspapers Sports 104

Cision

FEBRUARY 5, 2016

I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. I’ve had tons of local outreach through Twitter lately too. What are hits and misses you’ve experienced with PR and advertising professionals?

Pitching 120

Pitching Instagram Viral YouTube 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

wiredPRworks

JUNE 10, 2020

In the last three months, Yappa has soared to 78 million page views, and continues to partner with local and national community initiatives. IGN also publishes daily content on 28 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. About IGN Entertainment. How about you?

Video 52

Video Local Tools Conference 52

Konnect Agency

JANUARY 21, 2021

In addition to the well-established platforms like Facebook and YouTube, audiences on newer platforms like TikTok and Instagram Reels continue to increase, indicating that the social algorithm will continue to prioritize video content in 2021. Over the past year, consumer behavior has been wildly disrupted.

Consumer 52

Consumer Marketing Social Media Instagram 52

Shift Communications

DECEMBER 11, 2015

Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Twitter continues to tinker and confuse the market with its advertising options and marketing value (see recent removal of share counts and the resounding outcry ). All this effort will continue to push Attribution models forward.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Shift Communications

MAY 3, 2016

Instagram started filtering content just like Twitter not that long before. In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research.

Technology 60

Technology Marketing eBook Training 60

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Think Local. It’s harder and harder for local papers to survive in today’s media climate. Brands as media – silly marketer. The other half got it. Test And Learn.

Brand 52

Brand Branding Media Local 52

Sword and the Script

JUNE 10, 2017

While the report, which is 355 slides long, is certainly much larger than just web marketing, here are some of the things that stood out for me: Slide 12: Internet advertising is a $73B market in the US with double-digit growth; Slide 15: Google and Facebook command a majority of market share; Slide 38: User generated content elicits 6.9x

Trends 85

Trends Marketing Mobile Web 85

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. GrapeVine a great influencer platform focused on Instagramers. Local citations are a great way to link to your business online. Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Image Source.

YouTube 116

YouTube Brand Branding Video 116

PR in High Definition

AUGUST 30, 2016

There is no question that Snapchat has become a social media force to be reckoned with, and even social network heavyweights Facebook and Instagram are feeling the heat. The platform is very much aware of its potential and is experimenting with new technologies and making key investments to leverage its network and advertising opportunities.

Video 54

Video Mobile Pinterest Advertising 54

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Where did this magical box come from? Birchbox , of course.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. What makes it unique from, say, Instagram, Flickr or Vine is that Snapchat is entirely mobile-based. Similar to Instagram, Snapchat offers filters to enhance its users’ photos.

Brand 48

Brand Branding Marketing Mobile 48

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. What PR Is Not: Paid Advertising. These aren’t commercials; they’re news or features. .

Publicity 334

Publicity Advertising Advertising Leadership 334

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 92

Marketing Local Crisis Management Internal 92