Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store.

Retail 62

Retail Marketing Measurement Product Launch 62

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner.

Blogging 183

Blogging Comparison eBook Case Study 183

Konnect Agency

JANUARY 21, 2021

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. Research has shown that people who are exposed to a product or service multiple times are much more likely to develop brand recognition and affinity.

Consumer 52

Consumer Marketing Social Media Instagram 52

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. GrapeVine a great influencer platform focused on Instagramers. Local citations are a great way to link to your business online. Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Image Source.

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. What PR Is Not: Paid Advertising. The lesson?

Publicity 334

Publicity Advertising Advertising Leadership 334

Prohibition

JANUARY 14, 2022

What if someone made an offensive statement on Facebook, Twitter or Instagram? Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. How would we respond if a serious incident occurred at one of our events?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 189

Marketing Content Marketing Data Social Media 189