Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers. Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.

How to nail your next Instagram campaign

PR Daily

With advertising income on Instagram on track to reach almost 11 billion dollars, it seems almost a no-brainer for any small business to at least consider running an Instagram campaign. Yet, there is a right way and a wrong way to handle your Instagram marketing strategy. With visual perception being the key focus of Instagram since its inception, there simply is no better place to showcase your stunning content online.

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8 ways to improve your Instagram presence

PR Daily

It can be challenging to manage your business and still have time to be active on Instagram. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters. Instagram doesn’t allow for third-party services to schedule your posts. Find and follow other users on Instagram.

How Instagram offers unique marketing opportunities

PR Daily

Here’s how Instagram is leading the way. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers. Retailers are taking advantage of Instagram’s shoppable tags feature and creating shoppable posts to further tap these demographics. Before October 2017 , adding a link to your Instagram bio was the only organic way (without sponsorship) for stores to drive traffic from Instagram to their landing pages.

Courting young consumers, Instagram launches in-app checkout

PR Daily

Instagram sees its future as a rival to Amazon rather than as an entertainment network. Instagram’s parent company, Facebook, recently announced a new focus for its operations that might drive the network away from ads and into direct sales. Instagram is introducing features that will help brand managers make the most of this sea change. With checkout, you can store your payment information with Instagram to make purchases more quickly.

Instagram cracks down on fake followers

PR Daily

The days of purchasing followers, likes and comments on Instagram are coming to an end. Fortune reported : Instagram will begin its crackdown by messaging users who may have “unknowingly” shared their login information with a third-party device to change their password.

Instagram introduces shopping features to brand posts

PR Daily

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts.

Instagram launches business account

PR Daily

Instagram would like you to know that it’s serious about becoming a legitimate marketing vehicle. Here’s the first post from the account, which comes with a detailed description of why Instagram decided to launch it: The business community in all capacities—from major brands, to small businesses and creative agencies—has been an important part of Instagram since the beginning. As more of our fans joined Instagram, we leveraged advertising to reach even more of them.

Why Instagram’s “Barter Economy” is a Good Thing

Shift Communications

AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. With the race in full swing to reach the ever-elusive, Instagram-loving Millennial generation, it’s easy to understand why brands would jump at the chance to trade their luxury swag for thousands of highly engaged Millennial eyeballs paying attention to Instagram influencers and their feeds. The labels aren’t just looking for help reaching niche Instagram communities.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The company recently announced that it would integrate its Messenger app with Instagram and WhatsApp. The New York Times reported : Knitting together Facebook’s apps is a stark reversal of Mr. Zuckerberg’s previous stance toward WhatsApp and Instagram, which were independent companies that Facebook acquired. WhatsApp and Instagram have grown tremendously since then, prompting Mr. Zuckerberg to change his thinking, one of the people said.

What Instagram’s New Timeline Means

Cision

You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In order to generate revenue as a social network, you have to make content more appealing for advertisers. In August 2015, there were 50 million ad impressions on Instagram. It ’ s going to be a big 2016 for Instagram.

Instagram announces IGTV monetization?what it means to comms pros

Agility PR Solutions

Following an announcement last week, Instagram will soon open up a new influencer revenue stream in the form of IGTV advertisements. The post Instagram announces IGTV monetization—what it means to comms pros appeared first on Agility PR Solutions. With many brand deals drying up in the wake of the coronavirus crisis, the move is sure to come as a relief to countless online content creators. This has been a trying time, where creators have […].

7 crucial Instagram tips for marketers

PR Daily

The year 2018 will be a seen as a turning point for Instagram marketing. Instagram now has more than 800 million active users, with 71 percent of US adults. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. the MDG Advertising blog.

6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

Shift Communications

Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already leveraging the channels of Facebook and Twitter. Instagram puts visual content first. With Instagram, it’s simple. Instagram is less cluttered. Instagram, as addressed above, is a medium where the format of posts is predictable.

Instagram enables marketers to boost influencers’ sponsored content

PR Daily

Instagram users are about to see more sponsored ads from the platform’s influencers—whether they follow them or not. On Tuesday, Instagram introduced “branded content ads.” These enable advertising partners to promote influencer-created posts featuring sponsored products or services. The ads will show up in Instagram users’ feeds in the next few weeks and in Instagram Stories within months. And Instagram wants a piece of that pie.”.

Instagram gears up for longer video content

PR Daily

Instagram is looking to replicate a Snapchat feature to capitalize on viewers’ growing hunger for videos. Sources told The Wall Street Journal that Instagram will launch a long-form vertical video feature on June 20, enabling users to post up videos up to an hour long. Instagram Stories is now one of the app’s most popular and fastest-growing features, according to the company, with about 300 million daily users.

How to Measure Your Work With Instagram Influencers

The Resolution Blog

We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. What Happens When Instagram Hides “Likes”? You’ve probably heard that Instagram is experimenting with hiding likes.

Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Billboards, people, advertisements, your friend, your boss.

Instagram Success Metrics for Social Influencer Campaigns

Polaris

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. With so much going for it, it’s no surprise that earlier this summer eMarketer reported Instagram engagement on both organic posts and paid ads is breaking all records compared to other platforms. Same goes for Instagram.

How to Attract Your Ideal Customer on Instagram

Cision

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. In a recent survey on 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement. So, how can you use Instagram to its full potential? Here are some tips to attract your ideal customers from Instagram: Post eye-catching images.

FTC Releases Advertising Disclosures Guidance for Online Influencers

wiredPRworks

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. If your endorsement is in a picture on a platform like Snapchat and Instagram Stories, superimpose the disclosure over the picture and make sure viewers have enough time to notice and read it. So are terms like “advertisement,” “ad,” and “sponsored.”.

Instagram launches curated video player feature

PR Daily

If you visited Instagram this past weekend, you probably noticed a button touting “The best of Halloween” with a call to action urging users to “watch videos now.”. The new feature offers curated videos around a theme, and it could be an opportunity for advertisers moving forward. describes the functionality: The playback might catch you a little off-guard at first, as Instagram's new feature is literally just a little video player.

Organic Instagram Growth

5W PR

We face a daily reality where online networking, for example, Instagram, Facebook and Twitter create a personalised and highly accessible stage where you can advertise your item and brand.Thanks to its sudden rise in use all over the world, Instagram is viewed as a vital platform to assist you with your business needs. As such, it’s imperative to grow your Instagram account as quickly as possible.

Twitter goes after advertisers seeking conversions, VIP users

PR Daily

The social media company announced a new option for advertisers aimed at optimizing conversion. The rollout is geared toward advertisers seeking conversions—people who will visit and then purchase from their site. If someone isn’t a Twitter user, Twitter will use information that its tag on the advertiser’s site collects to retarget those non-users, the spokesperson said. Twitter is reporting a 2.5-times higher conversion rate for advertisers using this feature.

A guide to successfully investing in paid advertising

PR Daily

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. Regarding Google’s paid advertising : · Google has tracked 4 billion store visits from ad clicks. Instagram paid ads. Instagram accumulates 4.2

Advertising Attacks Domestic Violence

Mindful Marketing

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? Among other media, the ads appeared on Instagram and billboards. A few years ago, I did a study of shock advertising and found, among other things, that marketers have long used startling words and images to gain attention for everything from clothing to fast food.

What’s the best Instagram reposting app?

Communications Conversations

What are the two biggest challenges for brands just starting with Instagram? Most brands don’t have a ton of Instagram-ready visuals just sitting around. Advertising visuals. At the same time, it’s tough to build a community from the ground up on Instagram. With paid advertising still relegated only to the big spenders, most brands are left to build organically (for now). Looks just like your Instagram feed.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. Instagram launched its own version of Stories. The Verge reported : There are some major differences between Instagram Stories and YouTube’s iteration of the feature. Though the tool is not aimed at advertising partners, Adweek published a guide. Instagram Stories offers more targeted content.

Instagram cracks down on third-party apps

PR Daily

In a move that could devastate third-party applications, Instagram is limiting the number of developers that can tap into its Application Programing Interface. It provides clear guidelines on who is able to use Instagram’s API. The API, for those wondering, is what allows third-party application programmers and developers to access photos and data from Instagram for use in their own applications.). Instagram's new API kills off any third-party applications.

Facebook, Instagram tweak online shopping experience

PR Daily

Other social media platforms are trying to attract more advertisers. In the ramped-up battle between Snapchat and Instagram, both platforms are offering new ways for businesses to hawk their wares to users. Instagram is expanding its shoppable tags program, adding them to “Stories,” the Snapchat lookalike product that allows users to share connected videos and pictures. Snapchat has had difficulty wooing new advertisers despite its popularity with younger consumers.

The 7 deadly sins of Instagram

PR Daily

You know this, but it bears repeating: Your brand should be on Instagram. Like any social network, Instagram must be learned. Make Instagram a better place: 1. Advertising in other people's comments. After all, you're on Instagram to promote your brand, right? Like most social networks, Instagram is more complicated than that. The most popular Instagram posts have clear messages. Hashtags are Instagram's backbone.

Instagram Is Hiding Likes: Don’t Panic!

Konnect Agency

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. How this affects brands may not fully pan out for months, so in the meantime, we’ve taken a preliminary look at what we expect will happen and how brands can continue to make Instagram work for them. Instagram is likely going to make them more widely available in the near future.

Solo PR Guide to Instagram Ads

Solo PR Pro

Instagram is more than mouthwatering food photos and lusty travel pictures, it can be a powerful business tool for solo PR pros. Instagram has over 800 million users and 25 million business profiles. The addition of Instagram stories drove a 13.1% Are you using Instagram ads?

Instagram revamps feature while Snapchat woos marketers

PR Daily

You can add one more to the mix, however: a revamped version of Instagram Direct. Though the Instagram Direct feature is nothing new, the Facebook-owned app has repurposed it to include disappearing photo and video messages in single or group messages as well as permanent text/emojis. Previously, Instagram Direct was a clunky chat feature, but this update makes the tool much more attractive. Instagram’s product lead for sharing, Robby Stein, told.

In win for advertisers, FBI takes down fake online ad ring

PR Daily

It’s a big win for online advertisers who rely on algorithms and safe networks to place their digital banners. The crew, known as 3ve, used botnets, hijacked data centers and created their own websites to defraud advertisers. Despite the arrests, the threat remains for advertisers.

Instagram announces ‘Stories’ ads, business analytics

PR Daily

Brand managers looking to reach consumers online—especially illusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. In fact, one in five stories on Instagram gets a direct message from its viewers. Instagram first launched Stories in August, acknowledging that its feature is modeled after the Snapchat format of the same name.

Top 7 Communication Resources

Critical Mention

Public Relations Advertising Analytics Content Marketing Copywriting Corporate Communications Crisis Management Education Facebook Influencer Marketing Instagram LinkedIn Media Relations Twitter YouTube

YouTube, Instagram increase filtering for user content

PR Daily

wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. It has since pulled down thousands of videos of children as a result, and removed the advertising from nearly 2 million videos and over 50,000 channels. Now these companies are grappling with the ramifications of their openness on user growth and advertising revenue.

Twitter launches its own Instagram profile

PR Daily

That’s what Twitter executives must have thought when the platform joined Instagram. When Instagram first arrived on the social media scene, its popularity was fueled by the ability to embed your Instagram pics into your tweets. Competitor Facebook snagged the app in 2011 for a cool $1 billion, and that irked Twitter, which suddenly became unfriendly toward Instagram. Enter Instagram marketing.

7 ways companies are (already) using Instagram ads

Communications Conversations

Instagram users noticed a distinct change in their feeds as of late. Earlier this year, I’d be lucky if I saw a single ad in one sessions of scrolling on Instagram. That’s because Instagram recently opened up its ad platform (previously so expensive only uber-large companies could afford the buy) to all companies through its Power Editor tool. So, I thought I’d actively look in my feed for examples of how brands are using Instagram ads so far.