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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen. How was the research conducted? “We

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy.

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The Future of Programmatic Advertising: Social Media’s Next Chapter

5W PR

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. The deprecation of third-party cookies, combined with increasing ad fatigue among social media users, has pushed advertisers to rethink their approach to targeting and engagement.

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The Rise of Influencer PR

5W PR

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. billion valuation while spending very little on traditional advertising. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

This creates a large pool of talent for all marketing, PR, advertising and communications companies. With unique thematic channels, such as Dished, Mapped, and Urbanized, Daily Hive delivers top-tier information to its local audience and advertisers in Vancouver, Toronto, Calgary, Montreal, Edmonton, Seattle, and Portland.

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Social media updates and new features to know this week

PR Daily

X As a part of its broader strategy to boost ad revenue and improve the platform, X will soon move to charge advertisers based on the size of their ads in the feed, rather than just performance. According to X owner Elon Musk , the change could mean that advertisers will now pay more for larger, more visually prominent ads.

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5 classic creative B2B marketing examples

Sword and the Script

Should you advertise against your competitors? While this campaign took place in 2009, could you imagine the Instagram videos such a campaign would garner today? And that’s what stands out for me in terms of creativity. Word of caution with this approach: always punch up – and never punch down. The movie E.T.