PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I realize agents might be worried about breaking clients’ confidentiality, but they can share information without naming names.

Real Estate 223

Real Estate Local Pitching Media 223

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. In an ideal world, within a week or two they are awarded the business or informed that they didn’t make the cut.

SEO 200

SEO Pitching Agency Exercises 200

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. The sources journalists find credible The survey asked respondents “about the sources they trust most when it comes to validating information” [ emphasis added]. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that.

Journalism 136

Journalism Media Relations Report Media 136

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. What Will It Take for Advertisers to Back Away From Facebook? Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to write a research report, how could that research help your client’s business? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

NewsWhip

AUGUST 9, 2022

The business, which was started by Steven Brill and Gordon Crovitz, two veteran journalists, systematically analyzes digital information sources to determine their reliability and objectivity. Gathering and presenting information responsibly. Labeling advertising clearly. Not repeatedly publishing false content.

Government 78

Government Journalism Advertising Advertising 78

5W PR

APRIL 8, 2021

If you do this, you just might get a phone call that requests an interview. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. Who, when, what, where and why information must be the core of any news story. How to Write the Best Press Release? First Paragraph.

Engineering 128

Engineering Writing Social Media Report 128

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media? As the old adage goes, trust, but verify.

Social Media 149

Social Media Marketing Media Facebook 149

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip! Implementation Tip!

Facebook 175

Facebook Community Advertising Advertising 175

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. To improve writing. Learn what not to write. Follow these blogs to increase your PR acumen. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I love living in the city and I am always out and about trying new restaurants, going to events (as I write this I am preparing to go to the Brooklyn Botanic Garden to see the cherry blossoms) and people-watching. I respond well to pitches that have a “why.”

Automotive 86

Automotive Report Meeting Radio 86

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

FEBRUARY 22, 2019

Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 10 Fundamentals for Successful B2B Media Interviews. This means thinking about information that can be returned by a “Hey, Alexa/Google/Siri” command.

Survey 104

Survey Report Media B2B 104

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Flack's Revenge

AUGUST 1, 2018

Yea, some have said information wants to be free , but where has that left us? It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. It is hard to know what is fake or real. No Free Lunch. Curation’s Last Stand?

Content Marketing 149

Content Marketing Privacy Government Web 149

Mindful Marketing

FEBRUARY 4, 2024

Reed suggested that such simplicity is especially important during inclement weather when drivers have even more to manage and reaction time is especially critical: “Less information to process is usually better and safer.” Use caution.” ” I was glad that I and other drivers could see that warning.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. It’s a good idea to coordinate what data and information you can use. Good writing should speed readers along , not confuse them with industry jargon.

Case Study 140

Case Study Study Video Writing 140

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. You write and publish whatever content you want on Facebook, Instagram, and Twitter. You have to explain why the information is interesting to people outside your company. You don’t have to convince a journalist to write your story. This is any promotional piece you buy.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Maxim Behar

JANUARY 28, 2024

More importantly, in the PR business, we need to be able to distinguish where AI can truly be useful, where it can benefit our clients, and how we can protect ourselves from slipping into the vast sea or ocean of information we receive. Then check the information 2 or 3 times. Host: What's the question? How are we going to adapt?

Radio 59

Radio Ethics How To Writing 59

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

AUGUST 17, 2019

Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. The study found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 201

Writing Communications Marketing B2B 201

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. The sleeve was long since gone, but otherwise, the book was in fine condition. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

The Awards Blog

FEBRUARY 7, 2020

In some awards programs, there are actually people who perform research and write reports choosing companies as the leaders in a particular category. You wouldn’t expect Forbes, Fortune, or the Wall Street Journal to give you free advertising, would you? Still think it’s a scam? Talk to us.

Course 87

Course Conference Journalism Writing 87

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Again, a good place to start is by comparing budgets from past campaigns and looking at what’s viable for the coming year, as informed by business conditions, company performance, and goals.

Exercises 136

Exercises Comparison Internal International 136

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Production.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

JULY 21, 2017

First things first, you need to have an effective technique to ensure you are well-informed and looking in the right places. However, devoting a few hours every day to finding jobs and applying to them will be worth it when you have five to ten interviews set up. Learn a little about “who” you are meeting with at the interview.

Interviews 79

Interviews Analytics Banking Sports 79

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. The whole, Advertising – I give you a dollar, Mark is a great person.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. To make it both easy to read, easy to find the necessary information, and at the same time analytical and slightly academical. 03.01.2021. I do not know.

Local 52

Local Writing Social Media Interviews 52