ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

PRSay

AUGUST 17, 2023

Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. With Morningstar analysts already predicting that Threads advertising revenue could range between $2-3 billion annually, marketers are unlikely to have to wait long for paid options.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

PR 20/20

OCTOBER 14, 2021

“For every $1 spent on Google Ads, businesses earn $8 in revenue.”. Kasim Aslam ’s fast-paced session, “Google Ads Hacks | Tips & Tricks to High Performing Google Ads Campaigns for eCommerce and Lead Generation” was full of incredible information, but this nugget from the very beginning really stood out. Yeah, that’ll work.

Marketing 87

Marketing B2B Advertising Advertising 87

Cision

AUGUST 17, 2017

Google uses big data to show you as many useful ads as possible when you search for things online. While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. Spotify recommends songs, playlists and albums you might like using big data to match songs to your tastes.

Big Data 166

Big Data Data Communications Creativity 166

PRSay

APRIL 21, 2021

If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google. Measurement” is a good way to begin: Clip-counting is a decent outputs measure using Google. Google Analytics and Google Search take it up a notch to assess PR outcomes.

Measurement 183

Measurement Communications Analysis Data 183

ImPRessions - Crenshaw Communications

MAY 22, 2017

Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Most shopping trips today start with Google. We represented a credit union through a strong campaign around financial wellness. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

PR for Anyone

SEPTEMBER 16, 2022

Financial Planning Month. Another huge one that I work with my clients on, anyone in the financial planning space, anything related to financial planning October is that. Dyslexia Awareness Month. Eat Better, Eat Together Month. Emotional Intelligence Awareness Month. Emotional Wellness Month. Employee Ownership Month.

Pitching 130

Pitching Financial Small Business YouTube 130

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. Many media outlets have started experimenting with different financial models to fund their reporting.

Marketing 88

Marketing Engineering Education Advertising 88

ImPRessions - Crenshaw Communications

MARCH 27, 2018

The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. It can be a big job, so we recommend designating someone within the organization or working with your external PR team to do the same.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

PR in High Definition

MAY 31, 2017

We’ve never been able to formally quantify which inputs lead to which outputs, because every search term and brand is different – not to mention that Google and Bing change their algorithms weekly, if not daily. But recently I’ve seen organisations offering ‘search’ advertising equivalent as a measure superior to AVE.

Measurement 48

Measurement Financial Advertising Advertising 48

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

PR 20/20

OCTOBER 14, 2021

“For every $1 spent on Google Ads, businesses earn $8 in revenue.”. Kasim Aslam ’s fast-paced session, “Google Ads Hacks | Tips & Tricks to High Performing Google Ads Campaigns for eCommerce and Lead Generation” was full of incredible information, but this nugget from the very beginning really stood out. Yeah, that’ll work.

Marketing 52

Marketing B2B Advertising Advertising 52

Stephen Waddington

JULY 28, 2020

Most recently Vuelio has sought to challenge the status quo of the platforms, but it too is a financial vehicle, created by parent company Access Intelligence, wrapped up as a tool platform. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). It identifies popular content in a network and the individuals sharing it.

Tools 135

Tools Software Enterprise Measurement 135

PR in High Definition

MARCH 31, 2022

Giants Meta and Google were also in the firing line again, as governments in both the UK and the EU delving into their online advertising. For those of us who want something a little lighter, social and streaming have, as usual, seen a number of adjustments in the last month.

Government 62

Government Financial Training Advertising 62

Sword and the Script

JUNE 6, 2023

It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software. In it’s Q1 2023 Financial Report, the company said total annual recurring revenue (ARR) “was $459.2m, up 7% year-over-year (YoY). Losses recorded to net profit were $12.5 million, down from $14.2

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” This is effectively native advertising, which Cision says is “proven to be more trustworthy.” You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Resolution Blog

MAY 17, 2017

We know that senior stakeholders often like to see financial increases and wins but don’t let this draw you to using ‘advertising value equivalent’ in your measurement. If you find Google Analytics confusing to begin with, use free tool [link] to help get you started. Instead look into real numbers. Sign up here.

How To 120

How To Measurement Financial Report 120

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. Be more selective. Speak the language.

Measurement 78

Measurement Publicity Television Analytics 78

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ There are financial costs that often cannot be sustained. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Deirdre Breakenridge

DECEMBER 12, 2017

It took a year, but I joined a full-service advertising and public relations agency. And, living in the digital era makes it so much easier because we have Google. I started my career at General Electric. After being surrounded by engineers, and developers, I wanted to work alongside my peers. Ever one of us has this capability.

Twitter 208

Twitter Software Retail Agency 208

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. We see this activity with Google GSuite, Zoom, Dropbox, Slack, SurveyMonkey, Canva, and many more. Digital payments now make up 59% of all financial transactions ( slide 120 ).

Report 45

Report Privacy Pinterest Retail 45

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Dan Curran is a seasoned marketing and advertising entrepreneur. There are no shortcuts to engaging today’s consumers. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Buzzstream

MARCH 31, 2020

Whilst not explicitly targeting guest posting, it was clear that Google meant business and two years later, Ex-Head of Webspam Matt Cutts explicitly wrote about it. . Those reasons existed way before Google and they’ll continue into the future. Matt was right. I’m not trying to throw the baby out with the bath water.

SEO 124

SEO Google Hotels Strategy 124

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google has just announced one the biggest changes to the search engine in recent years. Money can’t buy you happiness….well

Tools 136

Tools Publicity SEO Measurement 136

PR in High Definition

FEBRUARY 25, 2020

Mark Zuckerberg spoke out following the decision not to ban political adverts on Facebook by unveiling a new approach to political advertising that supports free speech. In the gaming world, Nvidia jumped on the bandwagon of Google’s Stadia, announcing a new game cloud-streaming service called GeForce. Read more on BBC News.

Google 48

Google Mobile Government Financial 48

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

APRIL 13, 2015

Events… MIMA is hosting “Remagining the Future of Advertising” with Google’s Vikram Tank Wed. Weber Shandwick is looking for an account supervisor in its financial services practice: [link]. at International Market Square. You can still sign up through end of day today. view=2&id=293208.

Banking 60

Banking Financial Internal International 60

PR 20/20

MAY 8, 2019

That being said, releases can be an enormous drain on human and financial resources for large enterprises. new hires, promotions, financial news, awards, research reports, general news). advertising, content marketing, ecommerce, email, social media, website, etc.), For publicly traded companies, they’re likely even required.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. Advertising on social media platforms currently supports content that is widely shared. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Mark My Words

DECEMBER 15, 2020

Ms Markle’s coffee investment is the first since she and Harry emigrated to pursue a private life and seek ‘financial independence’ from the royal family in California – but is still likely to ‘raise eyebrows’ at the palace, experts claim. Would Harry, who is 6th in line to the throne do this?

Instagram 60

Instagram Brand Branding Publicity 60

Waxing UnLyrical

SEPTEMBER 29, 2017

A3: That #PR People can show #ROI without any financial data except retainer fee. Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. On PR measurement myths: A3: Most common failure is getting tied up with counting. Asked for the math…crickets! MeasurePR #AMECMM #measurepr.

Measurement 65

Measurement Data Big Data Banking 65