ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The platform is now offering new advertising options, making it easier to reach specific customer segments. For PR and marketing folks, it’s a key part of business communications.

Social Media 272

Social Media Trends Media Instagram 272

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. EMV is starting to sound like a reincarnation of AVEs.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

5W PR

NOVEMBER 22, 2023

A/B testing examples Email subject lines: Marketers often A/B test email subject lines to determine which one results in higher open rates. Call-to-action buttons: Changing the color, size, or text of a call-to-action button can influence click-through rates on web pages.

Marketing 78

Marketing Comparison Data Groups 78

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. Reevaluating Twitter.

Trends 126

Trends Pitching Twitter Nonprofit 126

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? Let’s take interviews, for example. Yet, brands continue to use it regularly in their social content. But, what about B2B brands?

Brand 215

Brand Branding Instagram Video 215

Cision

SEPTEMBER 28, 2017

Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. The result was an all-boats-rise in the advertising market. “It’s time to grow up. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

Flack's Revenge

DECEMBER 7, 2020

They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Examples in more modern day tech are all around us, but might not jump out. Years earlier, Cisco became a giant and established the web router category via its packet routing algorithms.

How To 194

How To Wikipedia Engineering Web 194

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Other goals might include building engagement, increasing web traffic or generating sales leads.

Social Media 62

Social Media Strategy Media Nonprofit 62

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The advertiser “retargets” everyone that showed initial interest. 1) What is Cision Impact?

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. . ~ Eric Koefoot , President & CEO, PublicRelay , Inc. . Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The platform is now offering new advertising options, making it easier to reach specific customer segments. For PR and marketing folks, it’s a key part of business communications. Influencers get smaller….with

Social Media 156

Social Media Trends Media Instagram 156

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations. Paid Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. For example, ‘This new zoning law is going to change X, Y & Z.’ And in special sections, preference is given to Realtors who advertise with us. What types of residential stories do you like to cover? “I I do a House of the Week. It has to be really unique.

Real Estate 223

Real Estate Local Pitching Media 223

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JUNE 23, 2020

For example, the sales cycles in B2B tech tend to be long, require multiple touchpoints, and involve multiple stakeholders. Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e.

Measurement 92

Measurement Communications Survey B2B 92

Flack's Revenge

DECEMBER 12, 2022

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do.

Real Estate 156

Real Estate Case Study Technology Education 156

5W PR

APRIL 16, 2020

Remarketing describes the act of advertising to the same web user more than once through the use of email marketing. For example, Jamie is shopping online for a new summer swimsuit. Here is a guide to understanding the difference between the two, and advice on how to use these tactics to re-engage with site visitors.

Google 88

Google Web Instagram Tools 88

ImPRessions - Crenshaw Communications

MAY 8, 2017

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. For example, if you live in Birmingham, Ala. The survey polled, 2,400 senior managers (U.S.)

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business. Two billion?

Social Media 115

Social Media Brand Branding Media 115

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170

Marketing Measurement Trends B2B 170

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

Report 81

Report YouTube Privacy Web 81

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. These examples may not be perfect for you… in fact they probably shouldn’t be. Marketing is responsible for X, Customer Service for Y, PR for Z.

Engineering 120

Engineering How To Measurement Analytics 120

The Resolution Blog

NOVEMBER 8, 2019

The more reputable the linking site is, the more points the receiving webpage gets (for example, a link from the New York Times is worth a lot more than a link from a much smaller site). Take the Daily Mail, for example. The changes to nofollow are so they can analyze sections of the web to determine how they are linking.

SEO 120

SEO Google Wikipedia Web 120

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. .” – Micha Elsner, Assistant Professor at the Department of Linguistics, Ohio State University.

Writing 144

Writing Study Viral Consumer 144

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Konnect Agency

JUNE 8, 2022

This list of tactics is endless, with search and social advertising, email and SMS marketing, organic social posting, search engine optimization. The ultimate goal of a web designer should be to make the steps of this journey as simple and compelling as possible. Your website should be no exception!

Analytics 52

Analytics Google Measurement Advertising 52

Stephen Waddington

JUNE 2, 2018

hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. #2 Internet usage continues to grow US citizens spend an average of 5.9

Report 92

Report Trends Retail Marketing 92

PR in High Definition

APRIL 23, 2020

Many of us have noticed an influx of marketing emails and social media adverts, but the research revealed that the majority of consumers (62%) actually don’t want brands to stop advertising. A perfect example of this is recent news from PlayStation. This example hits both needs while also addressing the situation head-on.

Crisis 71

Crisis Communications Airlines Web 71

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members.

Small Business 213

Small Business Fashion Groups Local 213

Cision

OCTOBER 18, 2017

Here are three examples: Reach — Reach is the number of people who see a piece of content. They look at results across channels, such as PR, social, web, display advertising, search, etc. Think of it as the size of the audience. Impressions — Impressions is the number of times a piece of content is actually displayed.

Measurement 198

Measurement System Data Technology 198

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. For example, suppose that you are considering doing businesses with XYZ Corporation. By Chris Anderson. The time to act is now.

How To 217

How To Crisis Management Google Reputation 217