Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 97

Agency Trends Marketing Survey 97

Prohibition

OCTOBER 7, 2022

Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. There may be potential for new advertising opportunities on Twitter with this update, similar to ads on the TikTok feed – this will be one to keep an eye on as it could offer brands a further way to reach audiences.

Instagram 62

Instagram Social Media Video Twitter 62

Prohibition

JUNE 20, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Social Media 62

Social Media Media Instagram B2C 62

Prohibition

MARCH 2, 2023

LinkedIn becomes more visual LinkedIn are continuing to move to a more visual platform, with updates to user profiles to make them more visually appealing, showing images, videos, newsletters or documents at the top of the activity section. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 178

Reddit Software B2B Technology 178

PRSay

OCTOBER 17, 2022

And the reason [that information is not included] is you could take a report with that information and a couple of other publicly available documents and figure out how people voted. On TikTok, there is a trend with this song about corn. An FAQ document is a great way to debunk [falsehoods]. I want to still be professional.

Communications 183

Communications Video Social Media Facebook 183

Onclusive

MAY 10, 2018

. “One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. This is why we’ve invested so heavily in the Cision Communications Cloud.

Technology 227

Technology Data Big Data Measurement 227

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends.

Financial 52

Financial Education Analysis Analytics 52

Prohibition

FEBRUARY 16, 2021

Whilst functionality is limited in that you can’t advertise using stories or include swipe up links, stories do offer a great opportunity to document and share moments, behind the scenes, or exciting live content, until functionality improves. Salesforce Advertising Studio. The ability to celebrate co-workers. HG Insights.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. But if advertising options are offered alongside the native content, it may be an advantage for those willing to pay to align their brands with those audiences. Featured Trends Facebook social media'

Facebook 120

Facebook Social Media Mobile Local 120

Stephen Waddington

DECEMBER 12, 2019

Broadcast and national media reports on trending topics on social media without analysis. BBC Trending ) 2. Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. Leaked document raises fresh concerns about GB-NI trade after Brexit , BBC News ).

Publicity 93

Publicity Media Facebook Newspapers 93

ISEBOX

OCTOBER 19, 2016

Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. You know you’ve got the money: Pharma spent $5.4 What gives?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13

Report 81

Report YouTube Privacy Web 81

PR Job Coach

OCTOBER 24, 2009

The job was not as advertised. Are there any interesting trends? Document your work. With a well documented and well drafted report in hand, set up a lunch meeting with your absentee boss. Absentee Boss Candidate Sold a Bill of Goods Job not as Advertised' I graduated in 2008 BA in PR and four internships.

Advertising 100

Advertising Advertising System Training 100

Shift Communications

OCTOBER 2, 2014

Most of it was brought on by the arrival of social media, which is well documented in my colleague Chris Penn’s book How Social Media Broke PR (and How to Fix It). By the end of the following year, my creative colleagues who had been laid off by advertising and digital agencies were surprised to find an uptick of openings in PR.

Creativity 141

Creativity Construction Agency Social Media 141

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. PR should be taking a close look at the content that’s trending. This was followed by “social networks and search engines bypassing traditional media” with 25%.

Survey 103

Survey Report Media B2B 103

Beyond PR

APRIL 26, 2017

RISING 2017 MEDIA TRENDS. Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Another key media trend Cision uncovered was that journalists need PR pros to provide more multimedia content.

Infographics 72

Infographics Brand Branding Video 72

Cision

JANUARY 13, 2017

It is well documented that belonging to these networks is a significant tool for finding and creating opportunities to advance your career. I believe diversity in how advertising dollars are spent is another important component for getting diverse messages out to society. Innovation is the hallmark of champions; innovate or die!

Local 120

Local Radio Community Tools 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

How To 176

How To Media Guidelines Pitching 176

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” api.ai ( api.ai ). Also of note, Google now owns api.ai.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. Improved Comments Plugin.

Facebook 0

Facebook Mobile Analytics Advertising 0

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. After attending a conference, speaking event or listening in on a webinar, always document your favorite ideas. American Advertising Federation. It’s the most wonderful time of the year: conference season.

Conference 62

Conference Marketing Local Advertising 62

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 1) Content marketing benchmarks. The metrics content marketers track.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The application of data in public relations isn’t a new trend. Could you replace your ‘frequently asked questions’ documents with a bot? #19

Publicity 164

Publicity Ethics Data Community 164

5W PR

APRIL 8, 2021

An attachment of a word document will not be opened by the media. Its purpose is not to advertise a product even though that would be a great byproduct. Don’t bother to write a press release that is not about something very interesting, new, or exciting. It won’t be read if it isn’t. Be Factual and Clear. No Sales Pitch.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. 5) Muck Rack rolls out “Google Trends” tool for PR. CEO Greg Galant told PRWeek the new tool is akin to “Google Trends for PR pros.”. How did it work?

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. Teams that continue to work across a mix of static spreadsheets, documents, and notes to manage relationships will be bogged down with inefficiencies and manual work and step on each other’s toes during outreach.

Marketing 174

Marketing Employee Content Marketing Training 174

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Press releases are multipurpose, multifunctional documents. Breaking news and trending topics can also be leveraged to generate interest. Timeliness: Timing is crucial.

Pitching 40

Pitching Writing Engineering Wikipedia 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Resolution Blog

MARCH 29, 2019

If there are other areas that have developed good results, we’ll manually pull in the data from those into excel documents. We then feed that data into our econometric modelling to see if we can find trends. You can take one part of a campaign, like paid advertising, and see whether it correlates with sales.

Marketing 120

Marketing Measurement Data Tools 120

Sword and the Script

NOVEMBER 3, 2015

The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” A list of relevant contacts is arguably the most valuable document PR pros created. As if listening was new. . The Value of Daily Industry Reading. Internal notes.

Industry 60

Industry Pitching Survey Twitter 60

Sword and the Script

NOVEMBER 5, 2019

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Internal communicators can “associate every communication with an initiative and correlate engagement to feedback trends and business performance.”

Internal 64

Internal International Data Media 64

Sword and the Script

FEBRUARY 14, 2017

A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Look for trends in the topics and types of content that keep people engaged. 2) Community Strength.

B2B 68

B2B Measurement Blogging Community 68

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. A great platform for in-depth presentations and documents of technical and educational nature.

Marketing 120

Marketing Pinterest Mobile Social Media 120