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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Overlapping skill sets.

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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9 Ways To Up Your PR Game

Onclusive

. “One app I highly recommend is called SignEasy which, as its name suggests, makes it easy for you to sign documents via phone or tablet,” says Sarah Rose Attman, who launched her own PR firm two years ago. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Evolution and History of Media Kits. Creative Media Kit Ideas.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Press releases are multipurpose, multifunctional documents. Breaking news and trending topics can also be leveraged to generate interest.