This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
Sword and the Script
FEBRUARY 5, 2019
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For sure, Twitter is not the real world. Talk to Us
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