Reputation Us

NOVEMBER 15, 2021

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. The proliferation of data, technology and automation has transformed the composition of companies’ assets. “The Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps. click image for higher resolution) 4.

Software 126

Software Analytics Technology Video 126

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Gen Z demands a different PR communications approach than previous generations.

Consumer 88

Consumer Social Media Education Advertising 88

Cision

DECEMBER 6, 2017

Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. Herein lies the problem: PR professionals do not have the data nor the technology to accurately attribute value to their PR efforts. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. If you’ve done business of any kind with an EU citizen, including non-financial transactions (free trial, download, free sample, etc.), What is GDPR? Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Shareholders, investors, financial institutions, etc. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Analytics was still at the early stage.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Deirdre Breakenridge

DECEMBER 12, 2017

With technology impacting most industries, it’s likely things have changed since then. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media. It took a year, but I joined a full-service advertising and public relations agency. I started my career at General Electric.

Twitter 208

Twitter Software Retail Agency 208

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

PRSay

NOVEMBER 5, 2020

He subsequently retired again after 15 years in executive-level corporate communication assignments for Electronic Data Systems, The LTV Corporation and Vought Aircraft. He later graduated from the University of Texas in 1949 with a bachelor of business administration degree in advertising.

Public Affairs 78

Public Affairs Education Nonprofit Conference 78

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I do have a sense of humor. Signal AI Acquires Kelp . Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Critical Mention

AUGUST 29, 2019

Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention. Critical Mention continues to bring on new talent and evolve its platform.

Television 60

Television Radio Analytics Government 60

Bianchi Biz Blog

JANUARY 20, 2022

Clients categorized as Close , with 33 percent of respondents, are pretty happy with their in-house marketing, advertising, PR and digital capabilities. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. And vice versa. The post What Kind of Client Are You?

Automotive 84

Automotive Agency Tourism Mobile 84

Cision

NOVEMBER 10, 2015

Carnival’s strategy centered on four key components: addressing the incident, showing how they are addressing the incident, adding financial commitment to the incident and showing the changes to the media so they could see for themselves.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Cision

JULY 26, 2017

Financial -> (Income, Net Wealth). Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Generation -> (Baby Boomers, Gen X, Millennials).

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. What are some examples of brands using their Olympic advertising platforms effectively?

Sports 94

Sports Communications Viral Fashion 94

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. 50% trust financial industry analysts. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Ishmael's Corner

DECEMBER 7, 2014

No doubt we’ll see more stories like “ The Invasion of Corporate News ” from the Financial Times, which lambastes organizations taking matters into their own hands. They’re probably right, although I don’t think owned media has reduced the White House’s advertising budget.

Journalism 108

Journalism Local Storytelling Policies 108

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

FEBRUARY 5, 2016

Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow. This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

PRSay

FEBRUARY 27, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. What are some examples of brands using their Olympic advertising platforms effectively?

Sports 72

Sports Communications Viral Fashion 72

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. About half of businesses outsource some content marketing.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. Another approach is to invite local leaders from government and associations like the local chamber or technology association. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements.

Resources 77

Resources Creativity Publicity Local 77

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What I Got Right.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What I Got Right.

Technology 20

Technology Writing Government Corporate 20

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. The marketing services industry is in a state of flux. 4) Demand That Digital Is Ingrained in Their DNA.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

AUGUST 30, 2015

Also, given Twitter’s weak financial performance, going from baby blue to a more robust blue is subtle way to communicate strength and confidence. More significantly, building awareness for a newly named company can be costly, especially for a corporate parent with no previous name recognition. I thought not.)

Twitter 28

Twitter Google Financial Comparison 28