Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

APRIL 18, 2017

And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. But many will consider linking to a piece of thought leadership on your site that the executive authored. Step 5: Distribute Your Content with Paid Advertising. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Corporate histories are important to customers, employees, business partners, and community members.

Corporate 48

Corporate Examples Storytelling Brand 48

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Happy New Year.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ . ~ Jason Brown , Principal, PublicCity PR. Social media breakup. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Stephen Waddington

MARCH 10, 2019

Advertising Value Equivalent (AVE) is not an indicator of PR performance in any way whatsoever. UK leadership opportunity on internet regulation thwarted by Brexit This is a dull but important article by me on a report published by the House of Lords on internet regulation over the weekend. Here’s Marcel’s write up.

Marketing 81

Marketing Measurement Government Report 81

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. Social media advertising is useless (or is it?). Shock, horror!

SMB 77

SMB Case Study Social Media Nonprofit 77

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market. percent in 2017, hitting $83 billion.”

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Waxing UnLyrical

DECEMBER 14, 2015

Thought Leadership: Wise Thoughts from Wide Experience. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. ” 5. 3 Tips for Getting Your Online Video Act Together for 2016.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. A really interesting read. ” Any of these strike a chord?

Conference 40

Conference Analysis Journalism Employee 40

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Maxim Behar

OCTOBER 15, 2023

Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Host: When you signed the contract did you then set up M3 or was it your advertising agency?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JUNE 17, 2016

Sure, there was one panel on the difference between PR & advertising, but overall, folks weren’t interested in navel-gazing… because they have better things to do. Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked. Wouldn't you like to be in her kitchen?

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

AUGUST 7, 2015

I shared these thoughts on Facebook a couple of weeks ago, so some of this might sound familiar, if you saw it there. And that reach is having as big an impact, if not bigger , in terms of visibility, thought leadership, positioning, and business opportunities. Changing interactions, changing metrics. Based in the Washington, D.C.,

Measurement 40

Measurement System Blogging Facebook 40

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public.

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. In other words, Facebook Live may not just be for a company looking to reach potential customers — it can be used for an employee town hall, too. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. Digital media journalists are watching, [which] creates communication opportunities.”

Leadership 40

Leadership Report Media Video 40

Communications Conversations

DECEMBER 15, 2016

On top of that, it’s really exciting to work at a place where leadership sees digital and social media as a huge opportunity. Since I sit at corporate, I wear two hats, managing corporate social media accounts, while also working with my counterparts across the company to ensure we are collaborating and sharing expertise. .

Social Media 60

Social Media Data Measurement Analytics 60

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Corporate email systems filter out most externally originated messages, commercial or otherwise. And if your company doesn’t outright block access to Twitter and Facebook, it is certainly, at the very least, monitoring precisely much time you spend on those platforms.

Marketing 62

Marketing B2B Print Technology 62

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions? But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers.

Trends 78

Trends Brand Branding Reddit 78

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning.

Strategy 60

Strategy Communications Case Study Data 60

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 18, 2016

18. “Facebook Live is legitimate. Another area that’s worth exploring is paid social via Facebook and Instagram. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be. ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

18. “Facebook Live is legitimate. Another area that’s worth exploring is paid social via Facebook and Instagram. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be. ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 24, 2019

“Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year),” according to a survey of reporters by Muck Rack. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. 9) Senior marketers expect budgets to grow.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 133

Local Crisis Management Internal International 133

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 192

Financial Reddit Advertising Advertising 192

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Almost 70% of Facebook time is spent on mobile.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Mark My Words

APRIL 6, 2018

The memo from corporate PR is for CEOs is keep heads well below the parapet. Shareholders ought to see that in an increasingly crowded corporate ecosystem thought leadership from the top is a huge asset for a brand. With neither Facebook nor WPP having any clear succession plans, power continues to reside with the CEOs.

Crisis 60

Crisis Policies Corporate Facebook 60