Konnect Agency

AUGUST 24, 2020

For many consumers, back-to-school truly signals the kick-off to the holiday season. In a COVID-19 landscape, this year’s competition will be especially stiff as consumers’ new lifestyles will shape holiday purchases. At least, that’s what many businesses are banking on this holiday season now more than ever. Deals you can’t say no to.

Trends 52

Trends Retail Consumer Banking 52

Cision

AUGUST 10, 2016

Today’s consumers aren’t interested in hearing your brand shout at them. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. How did you get your start in advertising? How can they overcome them?

Advertising 120

Advertising Advertising Consumer Travel 120

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

JUNE 19, 2017

With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer. According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family.

Strategy 158

Strategy Marketing Media Consumer 158

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Konnect Agency

MAY 11, 2023

Gen Zers flock to this app to showcase their talents, participate in trends, and find relatable content that resonates with their interests and values. As Gen Z dives into the Lemon8 experience, they discover a world of trending topics, including fashion, beauty, food, wellness, and travel, each with its own dedicated space.

Social Media 52

Social Media Agency Media Mobile 52

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. Nothing is out of your reach, but you need strategy, drive and commitment. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

AUGUST 30, 2019

Micro-influencer marketing is just reaching its hey-day, and is emerging as a tool as successful as— if not more successful than— celebrity campaigns and advertising. This could include food blogging, fashion photography, fitness tips or travel guides. The big trend of 2019, it seems, is the rise of micro-influencers.

Fashion 68

Fashion Social Media Travel Trends 68

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1: ” #2 Embrace Food Marketing Trends

Marketing 62

Marketing Retail Consumer Trends 62

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

Communications 253

Communications Data Local Survey 253

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. It’s travel; only because I have a new little one at home.

Fashion 120

Fashion Apparel Pitching Consumer 120

Konnect Agency

JULY 23, 2020

With important conversations around things such as COVID-19 and the BLM movement circling the internet, brands need to consider where and how they fit into the mix to evaluate the appropriateness of content and advertising on a weekly/monthly basis. Advertising is another content source that needs to be monitored closely.

Social Media 52

Social Media Media Creativity Advertising 52

Cision

AUGUST 9, 2016

These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. Personal recommendations have always been the most reliable source of information for consumers. But I find enjoyment in testing new technologies and exploring new trends. Rapid Fire Round.

Crisis 0

Crisis Reputation Study Social Media 0

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Offleash

APRIL 29, 2020

Travel and physical office restrictions kept workers home, and Productiv’s data showed related spikes in usage among remote-friendly products from Google, Microsoft and Zoom, which also help small businesses to stay open. . As companies and schools moved to online work, workplace software was put to the test.

Healthcare 52

Healthcare Small Business Resources Data 52

5W PR

JANUARY 25, 2018

With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead. Trends to Watch in 2018. AI/Machine Learning.

Fashion 60

Fashion Technology Trends Education 60

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more?

Tourism 52

Tourism Hotels Brand Branding 52

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Looking for the latest social media updates?

Groups 62

Groups Instagram Social Media Trends 62

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The battle for women’s empowerment in advertising and marketing campaigns is far from finished.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after.

Crisis 71

Crisis Government Social Media Reputation 71

wiredPRworks

APRIL 27, 2020

Henry Ford thought about how to revolutionize travel, not how to make cars. The number one source of annoyance for consumers is wasting time. Without tension, there can be no great advertising nexus of customer, context, and brand. 75% of the GDP comes from consumer buying – what about the future?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

Henry Ford thought about how to revolutionize travel, not how to make cars. The number one source of annoyance for consumers is wasting time. Without tension, there can be no great advertising nexus of customer, context, and brand. 75% of the GDP comes from consumer buying – what about the future?

Storytelling 52

Storytelling Brand Branding Marketing 52

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after.

Crisis 62

Crisis Government Social Media Reputation 62

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Pinterest has trends, too. Trends on Pinterest are a little different.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

DECEMBER 7, 2019

As you know, there are a lot of buzzwords used in wine and spirits marketing today, but what do these words actually tell consumers about the products? The aircraft traveled at 35 miles per hour at nearly 1,000 feet. What influence do they have on purchasing? . Great Alcohol PR Campaigns. Suntory’s Complex Ice Sculptures.

Brand 78

Brand Branding Creativity Consumer 78

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

NOVEMBER 18, 2015

At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). Travel apps like Vamonde encourage users to “get out and do something,” according to Mathew. Want the latest trends on what drives travel decisions?

Trends 120

Trends Sports Travel Social Media 120

Bad Pitch Blog

APRIL 2, 2006

And that’s not all… Turn your versatile Amazing ARM Story into a poll, a feature magazine article, or a trend story with an interview. Due to this massive trend major corporations and Fortune 500 brands are adopting the ‘slice and dice’ formula for their own advertising efforts.

Television 40

Television Advertising Advertising Corporate 40

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Psychographics Values : Sustainability, transparency in corporate practices, community involvement.

How To 52

How To eBook Corporate Groups 52