ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank.

Trends 407

Trends Communications Employee Corporate 407

PR for Anyone

JUNE 23, 2021

The media is covering the story right now anyway, add a new perspective or angle to an already trending story. See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media. PR Client : Patricia Mickus, Simple Luxuries Travel. We call this newsjacking.

Travel 130

Travel Television Insurance Insurance 130

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. Travel is up, and so is dining out. The online survey of 2,046 U.S.

Consumer 163

Consumer Brand Branding Marketing 163

Agility PR Solutions

APRIL 29, 2021

Not surprisingly in a still-COVID-entrenched world, most consumers remain wary of travel, and new research from CX software provider Redpoint Global finds that 67 percent are expressing frustration at receiving vacation offers when they are unable (or unwilling) to travel. appeared first on Agility PR Solutions.

Travel 78

Travel Consumer Software Communications 78

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat: M Live leverages social listening to mine through our data and identify macro and emerging trends. These types of trends inform digital content that Marriott Bonvoy Traveler produces.

Travel 109

Travel Data Industry Hotels 109

Agility PR Solutions

NOVEMBER 8, 2021

New research from vacation rental hospitality firm Evolve makes it clear that travel will return in 2022—but with some important shifts. Travelers are savvier […]. The post Travel is back, but expectations have changed—4 insights for marketers appeared first on Agility PR Solutions.

Travel 85

Travel Marketing Trends Consumer 85

Cision

APRIL 10, 2017

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Think Like a Journalist.

Travel 174

Travel Pitching How To Radio 174

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Planning and booking travel is a full-time job. Trip Actions. BeRightBack (BRB).

Travel 103

Travel Technology Transportation Airlines 103

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Looking for the latest social media updates?

Groups 62

Groups Instagram Social Media Trends 62

Burrelles Fresh Ideas

MAY 23, 2023

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

AUGUST 6, 2015

Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 million people traveling daily. Want to learn how travel technology impacts your brand? In-Flight Entertainment (IFE).

Travel 120

Travel Technology Airlines Wireless 120

Cision

AUGUST 14, 2015

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. For example: 35 percent of the world’s travelers use smartphones more when traveling than at home.

Travel 120

Travel Technology Hotels Mobile 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications. Brand advocacy will grow.

Trends 185

Trends Storytelling Corporate Leadership 185

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. AM: “It was trending. Still trying to figure out where to start?

Pitching 94

Pitching Consumer Trends Viral 94

Agility PR Solutions

NOVEMBER 19, 2020

Recent developments and the imminent progress towards a COVID vaccine are promising, but most consumers surveyed are not waiting for a vaccine to travel—and an increasing number of travelers say it OK to travel now, according to new research from management consulting firm Oliver Wyman.

Travel 85

Travel Survey Consumer Trends 85

Agility PR Solutions

APRIL 25, 2021

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture. appeared first on Agility PR Solutions.

Consumer 85

Consumer Industry Travel Retail 85

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Cision

NOVEMBER 18, 2015

Travel apps like Vamonde encourage users to “get out and do something,” according to Mathew. Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives. Want the latest trends on what drives travel decisions? – the makers of Vamonde. By Kristen Sala .

Trends 120

Trends Sports Travel Social Media 120

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. Brands are now increasingly looking to identify real-time cultural trends across social media.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns.

Trends 120

Trends Radio Retail Technology 120

NewsWhip

OCTOBER 24, 2022

Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. Trend spotting in journalism. and the U.S., with additional license partners throughout the world. Roberta explains.

Data 68

Data Trends Journalism Print 68

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. Many databases promise up-to-date background on media targets and trends. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

PRSay

AUGUST 24, 2020

The COVID-19 crisis has changed how organizations market and consumers react. Travel restraints imposed in response to the coronavirus pandemic have increased the importance of addressing consumers or donors within their own specific neighborhoods and geographical areas, with messages that pertain to them.

Communications 156

Communications Nonprofit Consumer Travel 156

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. In the travel sector, we’re all about keeping up with innovations.

Hotels 198

Hotels Mobile Travel Automotive 198

Konnect Agency

AUGUST 24, 2020

For many consumers, back-to-school truly signals the kick-off to the holiday season. In a COVID-19 landscape, this year’s competition will be especially stiff as consumers’ new lifestyles will shape holiday purchases. At least, that’s what many businesses are banking on this holiday season now more than ever. Deals you can’t say no to.

Trends 52

Trends Retail Consumer Banking 52

Beyond PR

APRIL 10, 2017

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Popular applications include search, information, entertainment and travel. Data on the adoption of voice technologies by consumers is hard to find. A third of UK consumers use voice assistants daily. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

MAY 11, 2022

As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. But consumer spending has continued to grow. It’s a puzzle that has stymied the forecasters and defied historical trends. Broadcast outlets and publishers also report headwinds , though the views are mixed.

Comparison 296

Comparison Advertising Advertising Reputation 296

OnePitch

JANUARY 4, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Our PR bestie explains why it worked: “ Pitch was specific to a trending culinary topic and more how to for consumers.”.

Pitching 91

Pitching How To Travel Trends 91

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 64

Pitching Consumer How To Meeting 64

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

Beyond PR

MAY 13, 2016

. “Across the generations, Americans have an appetite to take the trips that matter to them, but it’s Millennials who say they need to take the most trips – at least seven or more this year – to make themselves happy,” according to Priceline.com’s Survey Breaks Down Travel FOMO.

Travel 40

Travel Hotels Survey Consumer 40