Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Critical Mention

SEPTEMBER 27, 2019

If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Advertise Strategically. Budget sizes vary from company to company, so having a set range of your yearly, quarterly and monthly budgets must come first. . Focus on Earned Media.

Branding 100

Branding Brand Advertising Advertising 100

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

SEPTEMBER 5, 2019

Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions. Having others talk about your company on social media helps build credibility. Influencer Impact. Until next time! Critical Mention.

Social Media 75

Social Media Media Analysis Radio 75

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). company website, blogs). What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

AUGUST 29, 2019

Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. Looking to the Future.

Television 60

Television Radio Analytics Government 60

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

Mark My Words

OCTOBER 13, 2022

iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. The spontaneous moment was called “lovely” on Twitter. Interrupted by a child’s coughing fit, Kate scrunched her nose and asked soothingly if the toddler was ok.

Social Media 60

Social Media Interviews Media YouTube 60

Critical Mention

NOVEMBER 20, 2020

Some companies have even seen upwards of $18 in earned media value. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

NOVEMBER 13, 2019

Plus, it shows your company is appreciative of the work your employees have done throughout the year. Use this time of year to make a full-scale analysis of how you and your team could improve your company’s PR strategy for the upcoming year. Analyze your Media Strategy for Next Year. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Cision

MAY 6, 2015

And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. One way to measure this would be for the customer service reps to ask customers how they heard about the company. Referral codes.

Engineering 120

Engineering How To Measurement Analytics 120

Beyond PR

FEBRUARY 13, 2018

The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. These statistics paint a picture of an educated and economically vibrant community that has earned the respect and attention of companies and communications professionals.

Television 72

Television Education Groups Community 72

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In Audiences crave authenticity. Paid media isn’t what it used to be.

Media 75

Media B2C B2B Nonprofit 75

wiredPRworks

JUNE 10, 2020

Adam Doree, Vice President, International Partnerships at IGN parent company Ziff Davi s, added, “We’re delighted to welcome Yappa to IGN. This innovative computer service provides online facilities for real-time interaction with other computer users, from entertainment, politics, gaming, radio, and more. About Ziff Davis.

Video 52

Video Local Tools Conference 52

Critical Mention

MAY 21, 2020

Think about commercials during the big game, oftentimes, it isn’t a sports company that targets its ads to viewers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Your brand doesn’t have to be sports-related to attract their attention. SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. 2) You’ve got a lot of big company CPG experience. That’s true but here is the growth challenge for a company like Frito-Lay. Today he’s on his own. Every dollar mattered!

Technology 61

Technology Marketing Retail Interviews 61

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. The Fiji Water Girl photobombing stunt, according to BrandWatch, generated a staggering 98.9

Marketing 78

Marketing Viral Consumer Agency 78

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. For decades a company called Curtis Designs created a handmade packraft called the “Curtis Raft.” Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Twitter is still my favourite social network due to the connections I’ve built over the last eight years. A loved one.

Interviews 28

Interviews SEO Banking Radio 28

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. The Fiji Water Girl photo-bombing stunt, according to BrandWatch, generated a staggering 98.9

Marketing 48

Marketing Viral Consumer Agency 48

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. One day, a big American petroleum company came, and they invited me for a pitch in public relations. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media.

Newspapers 52

Newspapers Social Media Ethics Travel 52

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. Our companies are in the trust- and credibility- building business. In fact, you’d create the opposite.

Branding 48

Branding Brand Storytelling Healthcare 48

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. I pointed out the multinational oil companies in Nigeria have many problems in their relationships with activists and communities. He broke out in laughter.

Reputation 52

Reputation Social Media Internal International 52

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Read through these descriptions–I’m glad I didn’t have to compete against these kids coming out of school!

Sports 0

Sports Leadership Internal International 0

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Below, you will find the most pertinent quotes from CEOs of top-notch PR companies around the globe. I would be told, “We do traditional PR.

Print 64

Print Social Media Web Television 64

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising can be beneficial when done right.

Publicity 67

Publicity Small Business Advertising Advertising 67

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. And if not, what’s the point?

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

NOVEMBER 30, 2017

You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies? Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Commercial radio + Instagram – Commercial radio loves this social network. Connect with Bonnie on LinkedIn and follow her on Twitter.

Communications 79

Communications Pinterest Reddit Radio 79

Maxim Behar

MARCH 6, 2022

So that's how I decided to quit journalism and start my own company. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. He told me, Max we have an American company coming to Bulgaria and they need a PR agency. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

SEPTEMBER 4, 2023

There are billions of people in the world and millions of people who suddenly found themselves with access to sharing media content in their hands - mainly Facebook, as a platform for more detailed sharing of opinions and heated arguments, but also Instagram, Tik-Tok and Twitter, and most of them just didn't know what to do with them.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. His first client came in 2002. How impactful is that?

Industry 72

Industry Marketing Enterprise Mobile 72