Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. Her favorite social platform is Twitter , connect with her there. Is PR Right for me?” A follow-up blog post by PR 2.0

Radio 170

Radio How To Community Storytelling 170

Bianchi Biz Blog

MAY 8, 2023

My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. If you are trying to sneakily ask me to just advertise for your company, you will not succeed. Companies are now trying to avoid a bust.

Automotive 84

Automotive Report Meeting Radio 84

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. In a series of tweets Twitter CEO Jack Dorsey explained that Twitter wouldn’t ban Jones or InfoWars because they hadn’t violated the platform’s rules. Or bad decisions?

Twitter 136

Twitter Facebook Radio Interviews 136

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. Until next time!

Radio 101

Radio Media Television Social Media 101

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. In a series of tweets Twitter CEO Jack Dorsey explained that Twitter wouldn’t ban Jones or InfoWars because they hadn’t violated the platform’s rules.

Twitter 120

Twitter Facebook Radio Interviews 120

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. Twitter Spaces are relatively new. Your people who advertise FOR you! Think about radio talk shows. Wouldn’t that give those posts more depth with the audio that would be created through the Twitter Space chat?

Brand 113

Brand Branding LinkedIn Twitter 113

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. Until next time!

Brand 100

Brand Branding Advertising Advertising 100

Marketwired

FEBRUARY 4, 2016

It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced.

Television 100

Television Radio Measurement Facebook 100

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed.

Data 78

Data Newspapers Analytics Measurement 78

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Native Advertising? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share. Multimedia Experience. Until next time!

Radio 92

Radio Television Social Media Sports 92

Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. The Perspectives section of their site covers many types of communication content, some including advertising, branding, marketing and public affairs. With no boundaries, everyone wins. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Having others talk about your company on social media helps build credibility. Until next time!

Social Media 75

Social Media Media Analysis Radio 75

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 162

Publicity Social Media Television Measurement 162

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. The company also enhanced the platform’s search and alert functionality.

Television 60

Television Radio Analytics Government 60

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? With uncertainty hanging over the future of TikTok, creators are now turning to other short-form video platforms.

Trends 105

Trends YouTube Tourism Video 105

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video.

Report 81

Report YouTube Privacy Web 81

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. The college newspaper. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

Mark My Words

OCTOBER 13, 2022

iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. The spontaneous moment was called “lovely” on Twitter. Interrupted by a child’s coughing fit, Kate scrunched her nose and asked soothingly if the toddler was ok.

Social Media 60

Social Media Interviews Media YouTube 60

Critical Mention

NOVEMBER 20, 2020

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? However, having access to a Media Contact Database is a great place to start when looking for the perfect partnership. SCHEDULE A DEMO.

Tourism 157

Tourism YouTube Radio Social Media 157

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. Broadcast has seen a significant uptick in consumption across both radio and TV Captain Tom’s story seeded with such an emphasis on regional broadcast was able to capitalise on this new dynamic. This is the real story of those 24 days in April.

Radio 89

Radio Skype Print Local 89

Maxim Behar

OCTOBER 19, 2022

Of course, radio stations have direct lives all the time to be able to engage their listeners. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. A TV channel cannot report a news story as fast as Twitter or any other social media.

Television 52

Television Wireless Advertising Advertising 52

Critical Mention

AUGUST 20, 2020

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Put your headphones on and tune into this UK-based podcast to learn about the future of PR and top media trends. Until next time! Critical Mention. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Cision

MAY 6, 2015

And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. If they’re advertising on three different channels, this would qualify the relative and absolute value for them of any particular channel.

Engineering 120

Engineering How To Measurement Analytics 120

Critical Mention

NOVEMBER 13, 2019

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Real-time alerts help businesses instantly share important news and mentions to its audience.

Publicity 74

Publicity Employee Analysis Radio 74

PRSay

JUNE 6, 2017

A couple of things come to mind in the Twitter world. Now, Twitter has become this de-facto newswire. All of those things that used to happen somewhere else now happen first on Twitter and propagate from there. They may not see it, because they’re not opted in to whatever alert that is or that Twitter feed.

Wireless 73

Wireless Storytelling Radio Analysis 73

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In A verified source who lends credibility and authority to your message.

Media 75

Media B2C B2B Nonprofit 75

Critical Mention

DECEMBER 6, 2019

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Personalize Your Marketing Efforts. Until next time!

Strategy 83

Strategy Communications Marketing Social Media 83

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts.

How To 52

How To Writing Guidelines Television 52

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue.

Media 76

Media Advertising Advertising Measurement 76

Deirdre Breakenridge

MARCH 2, 2015

You have radio, TV, video, social media, text, email, and even snail mail. Consider advertising there. For example, once you discover how your audience is interacting on Twitter, then you can focus on the best way to engage them in 140 characters instead of just tweeting random messages. The possibilities are endless.

Enterprise 150

Enterprise Community Education Radio 150

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Notably, Instagram and Twitter are more popular with African Americans than with the general population.

Television 72

Television Education Groups Community 72

Critical Mention

MAY 21, 2020

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111