ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. The growing trend of companies using earned media tactics to do this is a testament to the level of success user-generated distribution can achieve. . Check out this monster case study from AccessDirect. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking.

Media 199

Media Interviews YouTube Hotels 199

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. There’s virtually no such thing as a traditional PR company anymore. Data continues to drive coverage. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts.

Marketing 239

Marketing Television Handbook Web 239

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. Will you set up a digital newsroom to host everything or mail out a printed newsletter? So where do consumers place their trust?

Journalism 120

Journalism Strategy Brand Branding 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 7 percent who rated print media as important and 54. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And not just in the communications business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. 2) When a Tech Company Names It’s Baby Einstein.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 98

Survey Industry Leadership Study 98

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. She believes the same issues apply in advertising and PR. Broom, David M.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. 3 Case Studies where Marketing Profits

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy.

B2B 120

B2B Customer Service Software Technology 120

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. You need to know how to tap into this community’s influence and build relationships that deliver a continual cycle of growth for your company.

Marketing 120

Marketing Financial Strategy Analytics 120

Masters in Communications

OCTOBER 30, 2018

Some neurological studies show that storytelling puts the storyteller's mind in sync with the listener's because both minds are working through the complex nature of the narrative. A recent psychological study observed participants who either did or did not hear an absorbing story before the researcher walked into the room.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. And how do I know that? Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. Print it out. Studies have shown that the most widely shared international news items have headlines that tap into emotions. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

How To 60

How To Tools Writing Viral 60

Mindful Marketing

JUNE 22, 2015

Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

JANUARY 3, 2017

It used to be that one would study the works of people who had been giants in the field and who had become so through the strength and success of their work. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Companies also have to invest their own time.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? Check out the case studies below: "Betty Loves All Families" - Betty Crocker. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The company didn’t disclose pricing, but you can be certain this will cost significantly more. What to make of it?

Software 126

Software Case Study Advertising Advertising 126

PR Fuel

JULY 24, 2018

I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. From company milestones to results of a sponsored study to human interest stories, there are countless angles to pursue. The company that is introducing a new product.

Pitching 40

Pitching Media Small Business Writing 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

JULY 28, 2020

Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. How much does your company spend to acquire an email address? If you work in a B2B company, the cost is likely more than $100 per email. Speed, quality, or cost – pick two.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Cision

DECEMBER 19, 2017

According to a study conducted by Content Marketing Institute and MarketingProfs, not having a content marketing strategy is the death knell for most people’s content marketing efforts. In fact, the study found that 60 percent of businesses with a documented strategy will get results. Ignoring Press Release Distribution.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Doctor Spin

DECEMBER 21, 2023

Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card. How long should a media kit be?

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

JULY 5, 2016

Second, companies are often inconsistent with their marketing efforts. But each company has different goals, audiences, competitors and resources, and identifying those early on allows us to plan the best ways to achieve their specific objectives in their industry. –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. The senior coach.

Agency 136

Agency Analytics Creativity Social Media 136

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

JANUARY 24, 2017

Know a PR, marketing or sales leader with compelling ideas fit for print? Companies that can build relationships with their audience go further than those that spend massive blind advertisement budgets. . If we just look at advertising, which is a portion of marketing, we miss the big picture.

Marketing 60

Marketing Ethics Interviews Google 60

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Even the advertisers are aiming for a bigger investment in PR. Sometimes these are developed and published by independent media companies, trade groups or associations. Specifically, media relations, or earned media, is poised for new prominence.

Media 102

Media B2B Groups Conference 102