Mindful Marketing

MAY 22, 2021

.” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Get permission first.

Case Study 140

Case Study Study Video Writing 140

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. The best way to address privacy in the press is to talk about how the company has invested in privacy, and how privacy has been folded into the product roadmap.

Privacy 434

Privacy Case Study Policies Advertising 434

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Riding The Mobile Advertising Wave Mobile shopping and streaming are at the forefront of mobile-centric advertising strategies. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. ” If only. The answer really depends on the content.

Advertising 133

Advertising Advertising Real Estate Travel 133

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. The company creates a campaign and the materials for it before paying the media to share the campaign. PR is a fraction of the cost of advertising.

Advertising 88

Advertising Advertising Television Report 88

Agility PR Solutions

AUGUST 24, 2020

But it may be the latter that adjusts and recovers quicker, at least according to marketers in a new study from the Association of National Advertisers (ANA) and Truth Central, McCann Worldgroup’s global intelligence unit. The new report finds that […].

Company 138

Company Advertising Advertising Crisis 138

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Customer case studies, testimonials and reviews. Paid advertising. Conversion points.

B2B 177

B2B Company Marketing SEO 177

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. A look at current and past practices, such as product and company publicity, makes this evident. When does product publicity become native advertising? Ask questions and study their past materials.

Advertising 90

Advertising Advertising Ethics Guidelines 90

NewsWhip

JUNE 2, 2020

CASE STUDY. Marketing and Advertising. Company Size. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. 25-50 employees. Raidious: building a PR newswoom.

Case Study 78

Case Study Study Viral Data 78

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Buzzstream

MARCH 12, 2020

It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . We decided we wanted to pit a few advertising/marketing approaches against each other. Our team worked hard on this study. Would You Rather? How much more valuable is an email versus a phone number?

Advertising 131

Advertising Advertising Marketing Privacy 131

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? We’ve spoken with some companies and we work very closely with some where what they’re doing is they’re getting the publisher analytics directly. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

APRIL 11, 2020

We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. What sort of studies? And that’s the theme for this week’s Unscripted Marketing Links [UML]. Try our services.

Study 94

Study Marketing Survey SEO 94

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. 1) Content marketing benchmarks. Most organizations field a small content marketing team.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

The Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. Companies prefer hard skills over soft skills. Human Resources leaders don’t think college prepares young people for work.

Study 100

Study Analytics Software Data 100

ImPRessions - Crenshaw Communications

MAY 21, 2020

And there’s bad news for PR people, too — a recent study by the Clyde Group found that 59 percent of consumers believe that companies’ pandemic responses are “mainly PR efforts.” moves in fits and starts toward a reopening of sorts, some companies are cautiously venturing back into the pre-pandemic waters.

Brand 296

Brand Branding Advertising Advertising 296

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Getting your company in front of the eyes and ears of your target audience has the power to create a greater demand and broader reach for your product or service.

Case Study 230

Case Study Engineering SEO Reputation 230

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Privacy 170

Agility PR Solutions

SEPTEMBER 25, 2018

Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days. The post New study explores getting better performance from marketing employees appeared first on Agility PR Solutions.

Employee 73

Employee Study Marketing Survey 73

Onclusive

DECEMBER 19, 2019

I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. How could that be? The answer is control.

Marketing 195

Marketing Advertising Advertising System 195

Sword and the Script

SEPTEMBER 12, 2017

The benchmark is courtesy of the latest CMO Survey , a semi-annually study conducted by the Fuqua School of Business at Duke University. The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. over the next five years.

Advertising 77

Advertising Advertising Social Media Marketing 77

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” Studies like this are boiled down to oversimplified conclusions cast in a headline. Studies like this are boiled down to oversimplified conclusions cast in a headline. Pay-per-click advertising?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. .

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

AUGUST 17, 2019

For B2B companies, earned media and branded content ranked the highest. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5 Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? In terms of shock, even if it works, should advertisers use it to combat domestic violence? We should wonder what the impact is of increased shock advertising on all of us.

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation. But the main focus of the event was the academic studies.

Ethics 80

Ethics Reddit Energy Advertising 80

Sword and the Script

FEBRUARY 15, 2020

The company hired a professional research firm and polled 1,000 marketers to draw its conclusions. The company survey 600 marketers globally to produce the report. 63% said external advertising media and digital agencies. What studies have you seen so far this year that look interesting? 11% said emerging channels.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions. click image for higher resolution).

Leadership 150

Leadership B2B Study LinkedIn 150

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Unlike a traditional article written by a reporter about a person or company, contributed content is written directly by a brand or company executive and submitted to a publication. The writer quickly moved on to make a point about good and bad digital advertising, and you didn’t need to be a parent to understand his point.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. Complete Form To Learn More.

Case Study 46

Case Study Study Pharmaceuticals Brand 46