Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. The split in advertising is roughly equal.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 174

Reddit Software B2B Technology 174

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Check out this monster case study from AccessDirect. After studying these three distribution channels, you may realize it’s time to revamp your practices so they appeal to the modern market. Press Release Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Digital and print trades in a given sector are tantamount to a virtual business community. They’re platforms for idea-sharing, networking, recruiting, and advertising. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. Will you set up a digital newsroom to host everything or mail out a printed newsletter? So where do consumers place their trust?

Journalism 120

Journalism Strategy Brand Branding 120

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. To familiarize yourself with the necessities for a successful brand journalism program, study brands that are already doing it right. Today, they’re looking for custom content.

Journalism 120

Journalism Brand Branding Fashion 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 94

Survey Industry Leadership Study 94

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. It was akin to a desktop manual for my profession.

Advertising 60

Advertising Advertising Print Interviews 60

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

Interviews 130

Interviews How To Media Television 130

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. According to a 2018 study of PR and communications trends in APAC, digital and social channel growth is at par with or even ahead of the West. 7 percent who rated print media as important and 54. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But to Attract Advertisers, Promotion is Key. Click To Tweet.

Advertising 100

Advertising Advertising Television Radio 100

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. She believes the same issues apply in advertising and PR. Broom, David M.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. 3 Case Studies where Marketing Profits

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Masters in Communications

OCTOBER 30, 2018

Some neurological studies show that storytelling puts the storyteller's mind in sync with the listener's because both minds are working through the complex nature of the narrative. A recent psychological study observed participants who either did or did not hear an absorbing story before the researcher walked into the room.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. You need to understand the buyer’s journey from beginning to end – across all channels – including traditional channels such as print and broadcast.

Marketing 120

Marketing Financial Strategy Analytics 120

The Proactive Report

JUNE 22, 2015

Meme style print font can also be added to your photos. Despite the recent addition of video advertisements to the free version of the program, I find it to be a quick and effective option for photo editing. The program is succinct and more than sufficient for most minor editing of mobile photographs. AUTODESK PIXLR (Android).

Google 100

Google Tools Print Software 100

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Do this with case studies or even real-life testimonials. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Start with your origin story.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Studies often tell us the more engagement consumers have with a company, the more they will buy. And how do I know that? Those are vanity metrics.

Measurement 40

Measurement Advertising Advertising Enterprise 40

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. Print it out. Studies have shown that the most widely shared international news items have headlines that tap into emotions. So crafting a powerful one is important. In this online world. But it’s a start.

How To 60

How To Tools Writing Viral 60

Mark My Words

JUNE 15, 2018

The great PT Barnum, many people studied it but in some way we’ve forgotten history; we’ve forgotten the lessons of history and actually many of a well-known broadsheet features editor spoke to me the other day to say that they were discussing Lee Harvey Oswald at which point a junior on the desk said, who’s Lee Harvey Oswald.

Policies 60

Policies Industry Newspapers Interviews 60

Cision

APRIL 12, 2016

And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Mindful Marketing

JUNE 22, 2015

Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines.

Media Relations 50

Media Relations Measurement Report Media 50

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48