Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. Review the SEO strategy to ensure that content optimization and link building are prominent. As before, community is an important value with more consumers. Brands that engage and are seen as an integral part of their communities earn the trust of others.

SEO 88

SEO Consumer Education Course 88

The Proactive Report

OCTOBER 12, 2015

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. Forums take a long, persistent ride — a commitment to becoming part of a longer-term conversation, to become a member of the community.

SEO 100

SEO Google Pinterest LinkedIn 100

Prohibition

MARCH 2, 2023

Twitter Community Notes alerts Twitter has implemented a new alert within its Community Notes feature – alerting users that have previously engaged with a tweet when a new note is attached. This seems to come as part of Twitter’s aim to dispel misinformation, alerting users to errors and enabling them to re-assess their response.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 91

Analysis SEO Guidelines Google 91

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. They can develop accessible communication to handle media inquiries to ensure the brand responds to any challenges swiftly and confidently. #7.

Video 109

Video Marketing SEO Social Media 109

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 125

SEO Google Hotels Strategy 125

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Presspage

AUGUST 20, 2019

Paid media , like traditional advertising, marketing, and sponsored content. But securing earned media boosts your SEO and builds trust with both your audience and the media. Set strict publishing standards to ensure well-written, easily shared, SEO-optimized content. Approaching your media mix. Paid media still matters.

Media 74

Media SEO Resources YouTube 74

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” JOTW Communications Survey. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 11, 2023

AI input optimization could evolve into a marketing specialization in the same way SEO did. And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. That’s the whole point of advertising: control and visibility. Any “paid” placement ought to be guaranteed.

Software 78

Software Company Pitching Training 78

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Much more attention on social media and SEO.

Communications 122

Communications Crisis Internal International 122

The Stalwart Blog

MARCH 22, 2017

All of your marketing initiatives — be it social media, email, PR, advertising, SEO and the like — must showcase your human side on some level and show how your core values align with your company. Here are a few examples with some of the clients that we’re proud to work with: And here's a recent one from me.

Marketing 68

Marketing Retail SEO Instagram 68

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Community building (27%). AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.”

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on.

Viral 68

Viral Journalism Analytics Case Study 68

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Small Businesses and SEO: What You Need to Know. Shelly Kramer explains why SEO is often a stumbling block for small businesses, and how to overcome it. Why: Exposure, funding for advertising, and creating a strong network are just a few challenges that entrepreneurs face.

Small Business 75

Small Business Advertising Advertising SEO 75

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. req.) – by Regalix found. It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

ImPRessions - Crenshaw Communications

MAY 23, 2017

For example, although we sometimes attract more views on LinkedIn by sharing our posts via the “Write an article” function vs. “Share an update,” experts are divided on whether publishing as an article violates the duplicate content rule and adversely affects SEO. Advertise your post.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Some people don’t even like football, but watch the game for the community – and the commercials. And later.

B2B 66

B2B Marketing Advertising Advertising 66

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Direct advertising. Integrated Marketing Communications (IMC). Internal communications. Search Engine Optimization (SEO). What has remained the same is the camaraderie and support of the Solo PR Pro community. Event planning. Fundraising. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The Marketing AI Institute was created and is powered by PR 20/20. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 59

Conference Marketing Analytics Case Study 59

Contently - Strategy

AUGUST 19, 2020

Reaching a new community. Health Union , an online health community of writers that also offers clinical trials services, is another good resource. Their real patient stories offered a level of authority and trustworthiness that you cannot get through traditional marketing and advertising channels” Deckard said.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. No matter the input, it is imperative for marketing professionals to engage with their community. Build a community. Now, customers look for “social proof,” or customers advocating for your brand. Focus on listening.

Case Study 80

Case Study Social Media Survey Video 80

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Good PR most often occurs over the course of time – it’s not a short-term deal.

Measurement 60

Measurement Course Advertising Advertising 60