The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Guest post by Chris Abraham, Digital Strategist at Gerris Corp. PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. Review the SEO strategy to ensure that content optimization and link building are prominent. As before, community is an important value with more consumers. Brands that engage and are seen as an integral part of their communities earn the trust of others.

SEO 88

SEO Consumer Education Course 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Through compelling video content, PR professionals leverage social media, traditional media, and industry blogs to expand brand awareness.

Video 108

Video Marketing SEO Social Media 108

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., company website, blogs). What is Native Advertising? Native advertising seamlessly blends with the surrounding content on a platform. What is SEO PR? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . If it makes people nervous, how do we overcome those fears and add value beyond SEO. .

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Dorothy Crenshaw , CEO, Crenshaw Communications . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Presspage

AUGUST 20, 2019

Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand. Paid media , like traditional advertising, marketing, and sponsored content. But securing earned media boosts your SEO and builds trust with both your audience and the media.

Media 74

Media SEO Resources YouTube 74

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Community building (27%). ” The rise of customer segmentation. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Much more attention on social media and SEO.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” JOTW Communications Survey. TVEyes rolled out a new website.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. How To Revive Old Blog Content. Why: In this in-depth and thoughtful post, Mike Alton goes through how and when (or when not to) revive older blog posts. Why: In this in-depth and thoughtful post, Mike Alton goes through how and when (or when not to) revive older blog posts.

Small Business 75

Small Business Advertising Advertising SEO 75

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It’s an issue I explored in a blog post this week. ?? It's published a guide to community management on the platform. That’s great for listeners for not so good for creators or publishers.

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. Separately, I’ll promote a blog post for my prospect and customer segments.

B2B 60

B2B Facebook Marketing Social Media 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. It’s a mistake to consider this a binary choice, however.

Survey 94

Survey Industry Leadership Study 94

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Direct advertising. Integrated Marketing Communications (IMC). Internal communications. Search Engine Optimization (SEO). Many have a side gig or passion that may or may not be related to communications. Event planning. Fundraising. Government relations.

Public Affairs 40

Public Affairs Internal International Community 40

Contently - Strategy

AUGUST 19, 2020

Reaching a new community. To find relevant advocates, start with sites like Healthline , which compile the best blogs for specific health conditions, such as this roundup of the best blogs from diabetes patients. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Critical Mention

APRIL 19, 2019

Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace. No matter the input, it is imperative for marketing professionals to engage with their community. Build a community. She helps with submissions, writes blog articles and works with remote editors. Focus on listening.

Case Study 80

Case Study Social Media Survey Video 80

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Some people don’t even like football, but watch the game for the community – and the commercials. And later.

B2B 66

B2B Marketing Advertising Advertising 66

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Fresh Ideas: Blogging, Copyright, and How to Attribute Images.

Measurement 60

Measurement Course Advertising Advertising 60

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The Marketing AI Institute was created and is powered by PR 20/20.

Conference 59

Conference Marketing Analytics Case Study 59

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. This is a community where they can openly talk about that.

Agency 59

Agency Internal International Meeting 59

wiredPRworks

FEBRUARY 11, 2016

Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. Ensuring your brand tells a story to maintain connections and community. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Managing your community relations.

Training 45

Training LinkedIn Marketing Pinterest 45

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. So, if they conduct an online search, they are looking for a credible solution, not for a company’s story.

Automotive 68

Automotive Technology Engineering Trade Shows 68

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The Marketing AI Institute was created and is powered by PR 20/20.

Conference 40

Conference Marketing Analytics Case Study 40

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48